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Property Management Software Company MSI Empowers over 550 Best Western Properties with Increased Brand Support

  • Multi-Systems, Inc. (MSI)
  • 07.31.08
With over 550 Best Western hotels in its portfolio, 350 of which are currently maximizing the value-added benefits of the Best Western CRS two-way interface, MSI (Multi-Systems, Inc.) continues to expand its property management software functionality to empower one of the world’s largest hotel associations of branded properties.

Continually enhancing its software and working closely with Best Western International, MSI has implemented the first hotel property management system interface to support Best Western’s Gold Crown Club International (GCCI) guest loyalty program.  With this release, MSI gives Best Western properties, running the Nova Plus PMS, the ability to efficiently perform GCCI lookups and enrollments in the PMS.  This property management software enhancement is currently being rolled out and firmly establishes MSI as providing one of the most comprehensive interfaces for Best Western International’s internal systems.

“With the release of our GCCI interface, MSI is able to further demonstrate our continued commitment to delivering Best Western properties with one of the industry’s most comprehensive product suite and service standards,” stated Tim Tiller, MSW and president of MSI. “We take our relationships seriously; if there is a way we can improve how a property does business, we listen.”

Nova Plus users will now be able to enroll new members into GCCI, create and/or modify profiles, rates, room reservations and more.  This enhancement immediately allows access to guest membership benefits, eliminating several days of membership set-up in non-GCCI interfaced properties.

“Best Western’s loyalty program has enjoyed 20 years of membership success, and as the world’s largest hotel chain, it is important we continue on our path of guest satisfaction,” said Scott Gibson, CIO and SVP of distribution, Best Western International. “MSI has been instrumental in working with our internal development teams to allow Best Western properties the ability to reach new technological heights.”

“Having the ability to retrieve and create members in one system, as opposed to having to enter and re-enter the same information in multiple solutions, has increased our associates efficiency and ability to serve our guests,” said Lonnie Lillie – GM, Best Western Arroyo Roble Hotel in Sedona, Ariz.

This interface enhancement is currently available on MSI’s Nova Plus PMS.  Functionality on the property management software company’s full-service WinPM solution is currently undergoing final testing and is scheduled for release in the second half of 2008.  The enhancement will provide Best Western properties and guests with the same additional benefits that are offered on Nova Plus users today.

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