Amadeus Signs over 70 Leading Hotel Brands to Best Available Rate Program

  • Amadeus
  • 10.10.06
Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced that 76 hotel brands have signed up to its Best Available Rate program since it was launched in February 2006.

Participating hotels guarantee to supply Amadeus with rates that are the same or lower than those available through other distribution systems, branded Web sites or the hotel's own call centre.

A sample of seven of the largest hotel chains to participate, representing over 6,000 properties, all saw their bookings through Amadeus increase following participation in the program. In the majority of cases, bookings grew by between 10 percent and 30 percent.

"Amadeus' Best Available Rate program fits well with our global policy to offer rate parity across
all distribution channels," says Claudia Hammerstein, VP Operations, Worldhotels, "It enables us to demonstrate the control we have over our rates and assures Amadeus travel agents that they always sell the best deal to their customers when choosing a Worldhotels property."
"There's a lot of confusion out there over who has the best rate. Agents don't want to spend time searching for the best rate, they want to spend that time understanding our customers needs and serving those needs," says Maria Udy, Vice President, Global Marketing, for RADIUS, "Amadeus' Best Available Rate program allows us to do that."

The following world-leading hotel brands have signed up to the program:

Abba Hoteles
AC Hotels
Amerihost Inn
Atel Hotels
Barcelo Hotels & Resorts
Baymont Inn & Suites
Caesar Park Hotels
Chateaux and Hotels de France
Country Inn
Days Inn
Derag Hotels
Dorchester Group Hotels
Exclusive Hotels
Fiesta Americana
Golden Tulip Hotels
Golden Tulip Resorts
Grand Hyatt
Graves Hotels & Resorts
Great Hotels
Guoman Hotels
Hawthorn Suites
Hilton International
Howard Johnson
Hyatt Regency
Hyatt Resorts
Kempinski Hotels
Kingsgate Hotels
Knights Inn
Leading Hotels
Mandarin Oriental Hotels
Maritim Hotels
Millennium & Copthorne
NH Hotels
Omni Hotels
Pacific International
Park Hyatt
Park Inn
Park Plaza
Performance Connections
Quality Reservations
Raffles Hotels and Resorts
Red Lion Hotels
Regent Hotels
Romantik Hotels
Scandic Hotels
Sercotel Hoteles
Small Luxury Hotels
Stamford Hotels & Resorts
Star Hotels
Steigenberger Hotel Group
Super 8
Swiss Hotels and Resorts
Thistle Hotels
Top International Hotels
Tulip Inns
Westcoast Hotels
Wingate Inn
Wyndham Hotels and Resorts

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