Travelscream and Fodor's Travel Launch New Ad Model with Premium Placement for Travel Deals

  • Travelscream Technologies
  • 10.02.08
Travelscream Technologies, a leading provider of content distribution and social media solutions for travel, and Fodors.com, the Web site for Fodor’s Travel, announced a partnership that enables premium placement for travel deals and promotions on Fodors.com.

Hospitality providers can take advantage of new opportunities to feature deals and special offers on Fodor’s home page, weekly newsletter and a dedicated deals section, with a cost-effective tiered pricing structure.

With this new media ad model, Travelscream is also offering a guaranteed placement service (GPS), whereby dedicated travel merchandisers ensure that deals and promotions are presented for maximum impact to drive incremental bookings and revenue through Fodors.com and other media partners in the Syndicated Publisher Network.

Research shows that 80 percent of today’s travel planning and 45 percent of booking is done online, making the Internet one of the most important outlets for distribution of travel deals. The Travelscream-Fodor’s collaboration helps travel providers attain more sales and extend their marketing reach with guaranteed content placement that reaches 1.5 million dedicated travelers who collectively view 10-15 million pages per month. Additional benefits include co-branded travel guides and exclusive opportunities for promotional contest partnerships.

“Hospitality marketers are challenged with Internet solutions that cost a lot but don’t deliver,” said Tom Griffin, founder and CEO of Travelscream. “Our programs are precisely the opposite—we’ve formed partnerships with highly targeted media outlets like Fodor’s and developed pricing and editorial opportunities that will deliver immediate, measurable results.”

”Our visitors look to Fodors.com not only for great recommendations on where to stay and eat, but also for ideas on how to save a little cash on the trips they love to take,” said Lauren Palmer, executive director of online strategy for Fodors.com. “Partnering with Travelscream helps us round out our content offering in that regard.”




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