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Foxwoods Installs The Rainmaker Group’s revolution Revenue Management System

  • Rainmaker Group (The Rainmaker Group)
  • 10.16.08
The Rainmaker Group, a world leader in automated revenue management software and services for the casino gaming, hospitality and multifamily housing industries, announced Foxwoods Resort Casino® installed the revolutionsm product suite to optimize revenue for the property’s more than 2,200 hotel rooms in its four hotels that include the MGM Grand at Foxwoods.

Foxwoods is one of North America’s largest casinos.

“Rainmaker’s revolution Revenue Management Suite is an essential tool for profitably operating a large multiproperty casino hotel enterprise like Foxwoods,” said Zan Miller, Foxwoods’ executive director of revenue management. “Rainmaker enables Foxwoods to maximize segment profitability even in periods of fluctuating consumer demand and shifts in our markets.  We use the system for accurate segment profitability forecasting and it provides pertinent data to identify areas of ‘demand opportunity.’”

Miller said that Foxwoods also uses the system’s detailed information to set the most efficient staffing levels throughout the resort and utilizes a predictive forecasting model to help set optimal rate recommendations by segment.  The company includes data from revolution as part of its decision process in customizing special events, direct marketing programs and group/convention sales efforts.

Tammy Farley, principal of The Rainmaker Group, said, “Foxwoods is doing an excellent job of maximizing the revenue potential of every part of its impressive operation.  In addition to optimizing room revenue, Zan’s team is using revolution to create custom demand forecast reports for department heads that enables them to operate the entire enterprise more efficiently based on the type of business mix that is expected on a given day.  The entire management group is making maximum use of the system.” 

The revolution product suite is an enterprise revenue management system for chains and hotel groups that enables casino properties to increase revenue by instantly determining the minimum acceptable value of each new reservation based on total customer value.  This helps hotels secure the most profitable mix of business, while ensuring there is availability for a client's best customers.

The revolution Revenue Optimization Product Suite is installed by some of the largest and most successful casino hotels in the world.   Rainmaker clients include:

  • Trump Entertainment Resorts
  • Kerzner International
  • Boyd Gaming
  • Harrah’s Entertainment and others. 

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