Saxbys Coffee Worldwide Standardizes Enterprise with MICROS e7

  • Oracle Hospitality Food and Beverage Solutions
  • 10.27.08
MICROS Systems, Inc., a leading provider of information technology solutions for the hospitality industry, announced that Saxbys Coffee Worldwide, one of America’s fastest growing franchises, has named MICROS e7 the corporate standard, and has begun deployment to all of its locations, including its 16 new locations recently acquired through the acquisition of Bucks County Coffee Company.

The new solution includes MICROS e7 Point-of-Sale (POS) running on MICROS Workstation 5 touch-screen terminals at the shop level, and MICROS Enterprise Management Solution (EMS) at the corporate level for enterprisewide menu maintenance. Corporate and franchise locations will also implement the MICROS iCare gift card and loyalty solution to work with the Saxbys Coffee Go Card®, as well as the business intelligence solution. Currently, there are 35 Saxbys Coffee locations in the United States and the franchise is opening another 25 units in 2008.

MICROS e7 provides Saxbys Coffee Worldwide with solid POS functionality and advanced features such as the MICROS Workstation 5 touch-screen terminal, which runs on Windows® CE .NET, offering a lower total cost of ownership over traditional PC workstations. Additionally, the menus at all Saxbys locations will be controlled by MICROS EMS, allowing the Saxbys corporate team to ensure brand and menu consistency throughout the Saxbys franchise system.

“A consistent, efficient enterprise management solution is critical for the Saxbys franchise system.  Our ability to capture sales information and manage our menu across the brand is fundamental to building value and growing our customer base,” said Nick Bayer, president and CEO, Saxbys Coffee Worldwide. “MICROS EMS now provides us with the power to efficiently and accurately manage menus across the country, saving our system money in the process; this is a solution that serves both the company and our franchise partners equally well.”

“We are also impressed with the way MICROS iCare and allow us to better understand our customers’ preferences while allowing us the capability to evaluate the success of our marketing campaigns,” continued Bayer. “We now have the information necessary to make timely and critical decisions about our business and marketing strategy.”

“We are pleased to be selected by Saxbys Coffee Worldwide as its exclusive POS partner for its store and corporate level technology,” stated Tom Moran, executive vice president, MICROS Restaurant Sales and Strategies. “Our complete enterprise solution enables Saxbys to leverage the information it needs to manage its franchised coffee shops properly and help drive the company’s growth, while at the same time providing its franchisees with tools to better manage their operations.”

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