Hoteliers Seek New Options for Profitability in Economic Downturn

  • Vizergy®
  • 11.03.08
Hotel executives and travelers alike have seen the negative effects the economy has had on the travel industry.

These effects have prompted hoteliers to scramble for ways to evaluate the market and examine new alternatives to promote their property.  Hoteliers and marketers agree that innovative new options will prove to be the answer to effectively outperforming the competition.

In recognition of this need for dynamic and cost effective marketing solutions, VIZERGY®, formerly SECURE-RES®, a hotel Internet marketing company, has created two new products to meet hoteliers’ needs: My Web World Publisher and the Strategic Internet Marketing tool.  These products will be unveiled at the upcoming International Hotel/Motel & Restaurant Show in New York City.

My Web World Publisher, a content management system, promises properties more control of their Web site content.  This user friendly platform enables clients to change Web site content and images, allowing for a highly flexible site.  Sites can be customized for seasonal demand generators and easily refreshed with new content.  The platform allows for immediate changes, with no down time as the site is being revamped.

VIZERGY’s Strategic Internet Marketing Plan is a tool that evaluates properties and their markets, including factors such as competitive set, demand generators and pricing.  This tool helps layout a detailed, comprehensive marketing plan, pin pointing strategies on a timeline and creating quick, diverse marketing solutions during both low and high booking periods.

“Creating effective marketing solutions is our ultimate goal.  We believe these will assist hoteliers in shifting market share,” said Jennifer Myers, VIZERGY’s VP of brand development.  “We have put extensive R&D time into these and have the utmost confidence that they will significantly help properties increase bookings and revenue.” 

VIZERGY is an Internet marketing company that empowers hotels and resorts to drive revenue through the Internet.  Founded as SECURE-RES in 1998, and rebranded to VIZERGY in 2007 to better reflect the company mission, VIZERGY offers Internet marketing, search engine optimization, Web site design, target marketing, reservation services and e-commerce strategy development to help hotels and resorts aggressively compete online. 

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