Hoteliers Seek New Options for Profitability in Economic Downturn with VIZERGY

  • Vizergy®
  • 11.10.08
Hotel executives and travelers alike have seen the negative effects the economy has had on the travel industry.

These effects have prompted hoteliers to scramble for ways to evaluate the market and examine new alternatives to promote their property.  Hoteliers and marketers agree that innovative new options will prove to be the answer to effectively outperforming the competition.

In recognition of this need for dynamic and cost effective marketing solutions, VIZERGY, formerly SECURE-RES®, a hotel Internet marketing company, has created three new products to meet hoteliers’ needs:
V-Sites, My Web World Publisher and the Strategic Internet Marketing tool.  These products are currently being unveiled at booth No. 3178 at the International Hotel/Motel & Restaurant Show.

V-Sites offer numerous Web site templates, designed for a quick build out and launch.  The templates are user-friendly for both properties and guests, aesthetically pleasing and cost-effective.  Additionally, VIZERGY’s booking engine or search engine optimization services can easily be added.  Hoteliers may choose from 15 designs, with many more slated for the future, for optimal marketing results.

My Web World Publisher, a revolutionary content management system, promises VIZERGY clients more control of their Web sites, including V-Sites designs.  This simple to use platform enables clients to change Web site content and images at anytime, allowing for a highly flexible site.  Sites can be customized for seasonal demand generators and easily refreshed with new content.  The platform allows for immediate changes, with no down time as the site is being revamped.

VIZERGY’s Strategic Internet Marketing Plan is a revolutionary tool that evaluates properties and their markets, including factors such as competitive set, demand generators and pricing.  It uses a holistic approach, taking into account all aspects of the business.  This tool helps layout a detailed, comprehensive marketing plan, pin pointing strategies on a timeline and creating quick, diverse marketing solutions during both low and high booking periods.

“Creating effective marketing solutions is our ultimate goal.  We believe these will assist hoteliers in shifting market share,” says Jennifer Myers, VIZERGY’s VP of brand development.  “We have put extensive R&D time into these and have the utmost confidence that they will significantly help properties increase bookings and revenue.” 

VIZERGY is an Internet marketing company that empowers hotels and resorts to drive revenue through the Internet.  Founded as SECURE-RES in 1998, and rebranded to VIZERGY in 2007 to better reflect the company mission, VIZERGY offers Internet marketing, search engine optimization, Web site design, target marketing, reservation services and e-commerce strategy development to help hotels and resorts aggressively compete online.

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