TravelCLICK Wins 10 W3 Awards for Creative Excellence in Web Site Design

  • TravelClick
  • 11.14.08
TravelCLICK, a leader in hotel e-commerce solutions, has won 10 awards for Web site design excellence in the 2008 W3 Awards competition, honoring creative excellence on the Web.

Sanctioned and judged by the International Academy of Visual Arts (IAVA), this year’s competition received over 3,000 entries from around the world.  TravelCLICK was again the top award winner in the hotel and lodging category.  These 10 awards come on the heels of TravelCLICK’s winning 16 awards for Web site design excellence in another major awards competition, the Web Marketing Association's 2008 International WebAwards.

“We were amazed at the caliber and quality of work received this year – from some of the best interactive agencies, designers and creators worldwide,” said Linda Day, the director of the IAVA. 

“Our continued recognition for innovation in Web site design is a significant accomplishment for TravelCLICK – and for our clients, who depend on their Web sites to drive bookings and grow revenue,” said Shane Ettestad, vice president of product management, Internet marketing solutions. “Well-designed sites not only deliver a pleasing and effective user experience for online shoppers; they can convert up to 30 percent of total business – making them an especially vital revenue channel in today’s economy.”

TravelCLICK-designed sites receiving awards included:

“In an industry where shoppers visit more than three Web sites before making a purchase decision – more than any other travel segment including air and car – hotels understand that they must capture and convert visitors effectively, the first time around,” added Andrew Mantis, senior vice president of product marketing and management at TravelCLICK.   “Each abandoned page is potentially a lost booking.  That’s why TravelCLICK is focused on delivering a fuller, more complete shopping experience.  By using Travel 2.0 tools such as 'Real Guest Reviews,' featuring actual quest comments, or 'Trip Sharing,' where guests can share their top picks for local venues and attractions, TravelCLICK hotels are keeping guests on their sites longer, converting more bookings, and ultimately, increasing revenue.”

TravelCLICK’s complete hotel Internet marketing solutions include design, content management, search engine optimization, pay-per-click marketing, e-mail marketing and linking strategies that increase online bookings and overall hotel profitability. Together with TravelCLICK’s award-winning iStay Web Booking Engine, these solutions provide the absolute highest converting platform of consumers to bookers for hotels on the Web.

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