Bharat Hotels Selects Trust International as Enterprise CRS for Worldwide Distribution Channels for The Grand Group/Lalit Hotels

  • Trust International
  • 11.21.08
Trust International announced that Bharat Hotels is its newest central reservation system (CRS) hotel client.

Bharat Hotels has operated well-known luxury properties throughout India under The Grand banner and is currently rebranding them as The Lalit. Under the newly established contract, Bharat will use the Voyager|CRS, Trust’s central reservation system, one of the industry’s most reliable and comprehensive Web-based CRSs, as its enterprise CRS to power all channels of distribution.  Bharat Hotels will use the new chain code LJ in all four GDSs.

“It is critical to connect ourselves to a reliable, committed distribution partner,” said Farhat Jamal, president and chief operating officer of Bharat Hotels.  “Trust is clearly the leader for CRS and distribution technology in India, Asia and the world.  In signing on with Trust we have demonstrated our dual focus on providing positive booking experiences and rapidly developing new properties for our clientele to enjoy.”

“The Trust CRS implementation and partnership will bring essential technology into the Bharat Hotel organization,” said Richard Wiegmann, COO and managing director of Trust International.  “By selecting Trust as a service provider, Bharat Hotels’ management has chosen the most experienced provider in transitioning deflagging hotels to private label representation. In light of their dynamic growth and development, this will be an immediate benefit to Bharat Hotels and the broader travel community as they aggressively expand and manage a growing volume of booking data.”

Trust’s service will improve real-time access to booking information, reduce the potential for human error and increases room availability - all key features as many travel Web sites and tour operators are eager to book customers into Bharat’s well-known luxury properties.  Trust’s service will include the latest functionalities for the GDSs, such as alternate property, which lists alternate hotels of the same hotel group in the requested destination, or total pricing, which provides the total cost, inclusive of all known taxes, surcharges and extra option pricing within one display.

Trust will establish two-way interfaces that allow the fully automated exchange of rates, room inventory and reservation information between Bharat’s properties using the OPERA PMS (property management system) and Trust’s Voyager|CRS.   

“We are delighted that Bharat Hotels has chosen Trust International especially in such an important phase of the development of the Lalit brand,” said Anthony Ku, Trust International’s regional VP of sales for Asia.  “We’re eager to help them ensure that the quality of their luxury brand extends to their online booking information that will have improved real time access, availability and accuracy.”

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.