Jena Gardner to Receive Top 25 Honor at HSMAI Adrian Awards Gala

  • 12.12.08
The Hospitality Sales & Marketing Association International (HSMAI) has selected Jena Gardner, president and CEO of JG Black Book of Travel, as one of the Top 25 Most Extraordinary Minds in Sales and Marketing for 2008.

The sixth annual list recognizes the best of the best in the hospitality, travel and tourism industries, and the recipients will be honored at HSMAI’s annual Adrian Awards on Jan. 26, 2009, at the New York Marriott Marquis.

The 2008 Top 25 recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations and sales efforts that resulted in dramatic gains.

About Jena Gardner
Entrepreneur, travel industry icon and marketing expert Jena Gardner turned a lifelong passion for travel into a thriving enterprise. She founded JG Black Book of Travel in 2002, and has built it into the premier travel services provider renowned for its global portfolio of authentic and distinctive experiences. Representing the world's most unique and exclusive hotels, resorts, villas, estates, private islands, tour operators, cruises and yachts, JGBB is rapidly growing in size and prestige.

Ms. Gardner credits her own life-changing journeys as the inspiration for her company as well as her altruistic efforts. She sponsors eight children globally and has co-founded The Bodhi Tree Foundation (, a non-profit organization dedicated to supporting environmental and humanitarian efforts related to travel and tourism sustainability.

A licensed CPA with an extensive background in luxury hotel management, Ms. Gardner has spearheaded sales and marketing efforts for Ritz-Carlton and Montana’s Triple Creek Ranch. Her keen understanding of the luxury market has made her a sought-after industry consultant and speaker at prestigious conferences and events. She is also a member of numerous marketing, travel and executive associations including the Women Presidents' Organization, National Association of Women Business Owners, Virtuoso’s Hotel Board and the Luxury Marketing Council. Ms. Gardner graduated with honors from the University of Montana's School of Business Administration.

“This year, HSMAI received more nominations than ever,” said Dorothy Dowling, HSMAI board of directors’ chair and senior vice president of marketing and sales at Best Western International. “The quality of the field of candidates was outstanding and is truly representative of the creative work being implemented throughout the industry by top professionals today.”

In addition to being honored at the annual Adrian Awards gala, recipients will be featured in an HSMAI Marketing Review article, receive a personalized plaque, and will be honored at a VIP luncheon on January 26, 2009. The HSMAI Adrian Awards honor creative brilliance and best practices in hospitality, travel and tourism-related marketing. In its 52nd year, the competition has evolved into one of the world's most renowned and prestigious advertising, public relations and Web marketing competitions specifically tailored for the hospitality, travel and tourism industries.

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