Middle East Hotel Brand Selects TIG Global to Grow its Hotel Chain Empire

  • TIG Global
  • 12.16.08
One to One Hotels, a newly developed regional hotel group, recently selected TIG Global, a leading interactive marketing company for hospitality and travel, as its exclusive Internet marketing partner.

Headquartered in Abu Dhabi, One to One Hotels is a revolutionary four-star boutique hotel chain designed with the mission to redefine the concept of hospitality in the Middle East region.  In accordance with the two-year partnership, TIG Global will provide One to One Hotels with a comprehensive set of conversion-focused hotel Internet marketing solutions for its brand and growing base of regional properties, including its flagship property, One to One Hotel – The Village.

One to One Hotels currently derives the majority of its business from transient and leisure travelers, but with the booming residential and commercial development of Abu Dhabi and its surroundings, the chain hopes to accrue additional revenue from leisure travelers.  To achieve these goals, TIG Global will assist One to One Hotels in adding interactive meetings pages, custom RFP forms, and interactive maps to its Web site.  Plans will also be made to better accommodate Web site visitors who are wary of booking reservations online.
Prominent messaging will be placed on the site and incorporated into the marketing efforts that guarantee online bookers the best rate.  Additional discounts and value-added packages will further entice visitors to book their accommodations online.

“We are honored to have been selected by One to One Hotels, a premier Middle East luxury hotel brand,” said Fred Malek, CEO of TIG Global.  “We anticipate growing the Brand considerably through our mix of custom online marketing solutions that will target One to One Hotel’s diverse and multilingual target market.”

In accordance with the partnership, TIG Global will analyze One to One Hotel’s pre-existing Web site and provide solutions for improved usability and stronger calls to action in order to increase conversions. Additionally, TIG Global will provide Web site search engine optimization services, aggressive pay-per-click marketing campaigns executed on all major search engines, e-mail marketing, strategic linking, revenue tracking and statistical reporting, and consultative account management.

“We are confident that TIG Global’s international marketing experience and unique, hands-on business model will position our brand for success,” said Mona Faraj, chief marketing officer of One to One Hotels. “With TIG Global’s marketing expertise we can leverage our hotel’s unique selling points and capture revenue through additional leisure and business travelers.”

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