Hospitality eBusiness Strategies Wins Five Prestigious HSMAI Adrian Awards

  • 12.29.08
Hospitality eBusiness Strategies (HeBS), one of the industry's leading full-service Internet marketing services and strategies consulting firms for the hospitality and travel verticals, announced receipt of five prestigious Adrian Awards presented by the Hospitality Sales & Marketing Association International (HSMAI).

For the 52nd Annual Adrian Awards competition, one of the largest and most prestigious travel marketing competitions globally, HeBS has been awarded two silver awards and three bronze awards for excellence in Web marketing. The 2008 awards were chosen from a pool of 1,300 entries worldwide.  

Silver Adrian Award winners include:
  • Singh Resorts (  - Chain, affiliated group or franchise system
  • Le Montrose Hotel (  - Individual property
Bronze Adrian Award winners include:
  • Peninsula Hotels eCRM program - Chain, affiliated group or franchise system
  • Discover Loreto Bay Hotel ( - Individual property
  • Saddlebrook Tennis ( - Chain, affiliated group or franchise system 
“These awards validate how important the online channel is to a hotel’s success, especially in today’s economy,” said Max Starkov, chief e-business strategist at HeBS, recently selected as one of the HSMAI Top 25 Most Extraordinary Minds in Sales and Marketing for 2008. “These award winning Web sites, coupled with effective Internet marketing strategies that follow best practices in hotel Internet marketing and direct online distribution, have helped HeBS’ clients boost revenues in these difficult economic times, generate incremental online bookings at exceptional ROIs, take advantage of new business opportunities, improve occupancy and steal market share from their competition.” 

The hotel Web site has become the first point of contact with past, present and future customers. The above Adrian Award winners realize the importance of their Web strategies and have chosen HeBS to work with them to create Web sites that meet 2009 industry standards and are user-friendly, search engine-friendly, travel booker-friendly and customer-interactive friendly. The Internet is the largest and most important marketing and distribution channel in hospitality and by using step-by-step action plans, smart hoteliers can generate significant revenues, increase market share and outsmart the competition with a ROI-centric online marketing strategy based on industry’s best practices.

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