Umstead Hotel & Spa Selects IDeaS Revenue Optimization to Enhance Revenue and Profit

  • 01.12.09
IDeaS Revenue Optimization, a leading provider of hospitality revenue management and optimization solutions and services, announced that The Umstead Hotel & Spa, recipient of a 2008 AAA Five Diamond Award, selected its IDeaS V5i pricing and revenue management solution to optimize revenue and profit.

IDeaS V5i will provide forecasting, optimization and pricing solutions as an on-demand software as a service (SaaS) application.        

"We've understood the benefit of an automated revenue management system for a long time, and knew we needed the most advanced technology to manage through these challenging conditions, especially as an independent hotel," said Brent Dexter, director of revenue management, Umstead Hotel & Spa.  "We chose IDeaS V5i because its unique software as a service model provides on-demand access to data.  This will allow us for example to access real-time forecast information from a laptop during a meeting and immediately make business decisions.  We also liked that the solution considers profitability and ancillary revenue, and that it integrates with all of our distribution systems and partners, including The Leading Hotels of the World."

"We are excited about working with an elegant five-diamond property like the Umstead Hotel & Spa," said Bernard Ellis, managing director, IDeaS.  "We look forward to a long relationship with the Umstead, and helping it maintain its market leadership with the discerning clientele of North Carolina's Research Triangle."

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