TIG Global Wins Big at International Marketing Competition

  • TIG Global
  • 01.27.09
TIG Global, a leading interactive marketing company for hospitality and travel, received 12 Adrian Awards for excellence in Web marketing from the Hospitality Sales and Marketing Association International (HSMAI).

The Adrian Awards, one of the most prestigious Internet marketing competitions in the industry, recognizes the top international hospitality and travel Web sites and interactive marketing campaigns based on overall design, functionality and statistical performance objectives, such as ROI and conversion rates.  This year’s competition attracted more than 1,300 entries from around the world, with submissions judged by over 200 top executives from all sectors of the hospitality industry.

TIG Global was honored with a Gold Adrian Award for its outstanding integrated marketing campaign efforts for the Casa Marina Resort & Beach Club, an LXR Luxury Resorts and Hotels property.  The online marketing plan consisted of conversion-focused banner ads, customized landing pages and e-mail marketing campaigns that spoke directly to the resort’s upscale target audience and highlighted recent renovations, while simultaneously driving highly qualified traffic to its new Web site. 
 
TIG Global was also recognized with a Silver Adrian Award for its design of the resort’s Web site (www.casamarinaresort.com).  Created with vibrant colors and stunning photography, the Casa Marina Resort & Beach Club Web site effortlessly conveys the resort’s grandness, engages visitors worldwide and provides a seamless extension of the actual resort experience.  Since the launch of the new Web site and enhanced interactive marketing campaign, TIG Global has driven nearly 60,000 monthly visitors to the Web site and generated a 149 percent increase in year-over-year direct online revenue for the Casa Marina Resort & Beach Club. 

TIG Global was honored with five additional 2008 Adrian Awards for superior Web site design and online marketing campaigns for its hotel and spa clients:  

Web Site Design Awards:
Integrated Marketing Campaign Awards:

Each of the award-winning Web sites were created by the TIG Global design team in an effort to maximize conversions and drive incremental direct revenue online with fully optimized Web site copy and strong calls to action.  TIG Global also customized the integrated marketing campaigns to meet the unique business needs of each client.  Each of the campaigns consisted of search engine optimization, paid search marketing, strategic linking and e-mail marketing.

In addition to the six hotel and spa awards, TIG Global received a Silver Adrian Award in the CVB/destination/offices of tourism category for its interactive marketing work with the Myrtle Beach Marketing Cooperative.  TIG Global designed a comprehensive online marketing campaign to support the “Escape to Myrtle Beach” promotion and 2008 Ford Escape Hybrid give-away contest. TIG Global strategically deployed paid search marketing, online media campaigns and consistent e-mail messaging to capture the destination’s new, younger target audience and encourage them to sign up for the promotion. The online marketing campaign collected nearly 25,000 entries in the Myrtle Beach e-mail database, delivered over 700,000 Web site visitors, and generated over a million click-throughs to the Myrtle Beach Marketing Cooperative’s member Web sites.

“To be recognized with these awards is a great honor, but it is being able to deliver consistent, high ROIs to our clients that is truly rewarding,” said Trip Schneck, president of TIG Global. “We pride ourselves on creative thinking, customized solutions and providing best-in-class service to our clients. I believe it is this foundation that allows us to consistently be noticed as one of the premier online marketing agencies worldwide.”



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