Kohler Hospitality Selects LMG Data Mining

  • LMG Data Mining
  • 01.27.09
LMG Data Mining, a leading provider of data warehousing and business intelligence services to the luxury resort industry, has been selected by Kohler Hospitality to develop a personalized guest communications program for its collection of award-winning properties, including the AAA Five Diamond American Club, LMG President Tom Littleton announced.

“We’re thrilled to have the opportunity to work with Kohler and look forward to developing and tailoring a series of strategic e-mail applications through our Returnity™ program, allowing them to not only communicate with their guests on a personalized, frequent basis, but ultimately increasing repeat business, growing their proprietary e-mail database and optimizing guest spending,” said Littleton. 

LMG’s Returnity™ application creates electronic communications that allow hotels and resorts to communicate with their guests through a series of one-to-one programmable e-mails messages, reservation confirmation, pre-arrival message and departure note via specifically designed software that resides on the property. 

“Returnity™ is a proven, powerful communications/marketing tool, and given LMG’s track record and distinguished list of luxury properties, we’re confident these initiatives will have an immediate impact on our overall marketing strategies and profitability, while allowing us to further enhance the overall guest experience,” said Shawn Boeldt, manager of reservations and leisure sales.

Kohler’s collection of properties include The American Club, Inn on Woodlake, The Carriage House and Riverbend, all located in Kohler, Wisc.

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