FastBooking and IDeaS Set New Gold Standard for Hotel Yield Management

  • 01.28.09
Today, FastBooking and IDeaS announced a yield management solution for hotels.

In recessions, competitors continually change room pricing, challenging hoteliers to respond appropriately. 

FastBooking Yield Management and IDeaS V5i features include:

  • Gathers competitive online room pricing
  • Consolidates inventory and pricing data via IDeaS V5i
  • Suggests new optimized prices
  • Publishes a consistent street price across all Web sites, including a hotel’s own Web site

Maintaining a consistent room price across third-party Web sites causes shoppers to stop comparisons and book on a hotel’s Web site, increasing profitability.

Austria Trend Hotels & Resorts desired to increase responsiveness to competitor price changes. They were already using FastBooking’s Web site booking engine and IDeaS V5i.

Austria Trend Group installed FastBooking Yield Management and immediately began realizing operational benefits. Mr Gerhard Messinger, managing director of Austria Trend Group said, “FastBooking’s solutions have already allowed us to optimize our operational processes of pricing management. With this integration, we add a strategic dimension.”

“I am delighted with the new capabilities that this partnership produced for the benefit of hoteliers who are under intense pressure to perform in 2009,” said Uli Pillau, vice president EAME for IDeaS. “Now, hoteliers can optimize room pricing in competitive markets in a well-structured, continuous process that assures them of a larger share of their market’s bookings.”

"FastBooking Yield Management is our latest technological breakthrough that gives FastBooking customers an advantage in their markets. Our hotel customers continually outperform their closest competitors in online transaction optimization. With our IDeaS partnership, more hoteliers may benefit from our expertise,” said Richard Kefs, CEO of FastBooking.

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