Primland Selects PAR Springer-Miller's SMS|Host Hospitality Management System

  • Springer-Miller Systems
  • 01.28.09
PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation, and a leading provider of guest-centric hospitality management systems, announced that the 12,000-acre Primland Resort in the Blue Ridge Mountains of Virginia has chosen PAR’s SMS|Host Hospitality Management System.

A premier destination for golfers, hunters and outdoor enthusiasts, Primland chose PAR Springer-Miller’s SMS|Host Hospitality Management System to enhance guest service throughout its resort. Primland, known for its acclaimed Highland Golf Course as well as their hunting and outdoor activities, will integrate all aspects of its resort including the new 72,000 square foot lodge and spa into the SMS|Host system.

In addition to the SMS|Host front office system, Primland will install several of PSMS’ integrated modules including SMS|Spa/Resort Scheduling to manage its new spa facility, and SMS|Touch Fine Dining and SMS|Retail POS in revenue centers across the expansive resort. Primland’s Highland Golf Course, rated “One of the 10 best new courses in America” by Travel + Leisure Golf Magazine, will utilize the SMS|Golf Tee Times module to manage the course operations.

By using several of PSMS’ fully integrated optional modules, Primland will take advantage of the Booking Center for single-screen reservations of lodging, golf, spa, dining and other activities. The SMS|Host Booking Center provides a single itinerary number to reference an entire stay and simplifies and expedites what would otherwise be a complicated reservations process.

“Primland will soon open the new Lodge at Primland with 26 additional guest suites, a spa, retail, dining and event space,” commented Brooks Bradbury, general manager of Primland. “Having experienced the power of the SMS|Host System, I am confident it will allow our staff to deliver unsurpassed guest satisfaction by integrating all of our offerings into one full-featured system. Every facet of the guest experience at Primland can be managed with SMS|Host and we look forward to delivering an unparalleled level of guest service.”

“We’re pleased Primland selected PAR Springer-Miller as their hospitality technology provider,” said Larry Hall, president of PAR Springer-Miller Systems. “We provide innovative, guest-centric solutions to the world’s finest hotels, resorts, and spas coupled with one of the highest service and support standards in the industry. We’re delighted to welcome Primland to our family of SMS|Host clients.”

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