Max Starkov of HeBS to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta

  • EyeforTravel
  • 02.03.09
Chief e-business strategist Max Starkov of Hospitality eBusiness Strategies (HeBS), a leading Internet marketing firm for the hospitality industry, will speak at the EyeforTravel Conference: CRM & Loyalty Strategies for Travel in Atlanta this March.

The two-day conference in March will investigate how CRM can boost sales, build long-term customer loyalty and deliver exceptional bottom line results.

During the session, Starkov will present, “How to Use Your Web Site as a Retention Tool”, which will explore these crucial topics: 

  • Marketing budgets are being reduced so how do you drive free traffic to your Web site? Learn how to optimize your Web site so it reaches the right customers.
  • Find out how to synchronize your Web site with your CRM strategies and capabilities.
  • See how to present a different Web site experience to different customer segments.
  • Web 2.0 as a CRM tool: understand why user wants to share their travel experiences and create a Web site tailored to their needs.
  • Is measuring frequency in Web site visits a good way to measure loyalty?

According to Starkov, “In a difficult economy such as ours, it is crucial that hoteliers and other travel suppliers  don’t just provide great service to their guests, but that they 'own' their customer throughout the travel planning and decision making cycle.  The hotel and travel supplier Web site has become the first, quite often—the only, and unfortunately for some hoteliers and travel suppliers—the last point of contact with past, current and future customers. Building customer loyalty by using a variety of CRM initiatives, especially via the hotel/travel supplier Web site, will be a major factor in helping travel suppliers succeed – especially in the direct online channel – in 2009. This EyeforTravel conference brings together like minds at a time when the industry must think of new and creative ways to use the most of what we have and keep customers loyal.”

According to Patrycja Bobek, conference director for EyeforTravel, “We are we are delighted that Max Starkov will be joining a key presentation and debate on this important topic at the EyeforTravel Conference CRM & Loyalty Strategies for Travel,  March 4-5, 2009 in Atlanta, Ga. This is the one event in 2009 travel companies interested in how CRM can boost sales, build long term customer loyalty and improve bottom line results really can’t afford to miss. Over the course of two information packed days, travel companies  will experience a wide range of thought provoking and challenging sessions designed to stimulate and inform.

The EyeforTravel Conference: CRM & Loyalty Strategies for Travel takes place March 4-5, 2009 in Atlanta, Ga. To read more about this conference and the event agenda, as well as a full list of guest speakers, visit:   http://events.eyefortravel.com/crm



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