Gregg Hopkins of Libra OnDemand to Present at the CRM & Loyalty Strategies for Travel Conference in Atlanta

  • Libra OnDemand, A Division of Newmarket® International
  • 02.26.09
Gregg Hopkins, the CEO of Libra OnDemand, will speak at the EyeforTravel Conference: CRM & Loyalty Strategies for Travel, in Atlanta this March.

If you are interested in how CRM can boost sales, build long-term customer loyalty and deliver fantastic bottom-line results for your organization, then this is the one event you really can't afford to miss. Over the course of two information-packed days, you will experience a wide range of thought provoking and challenging sessions designed to stimulate and inform.

Libra OnDemand is a hospitality industry ISV partner of salesforce.com, a global leader in software-as-a-service CRM and cloud computing. Libra OnDemand is leading the way in delivering the hospitality industry's first on-demand CRM solution built entirely on force.com. Libra OnDemand provides a comprehensive suite of hospitality-specific Web-based applications to manage customer relationships, drive loyalty initiatives, focus sales and perform on-demand business analytics.

Gregg Hopkins will present during the session "CRM Technology for Travel: Analyze Your Technical Needs and Manage Your Data Effectively", covering the following topics:

  • Is CRM fundamentally a business philosophy or a technology system?
  • What are the challenges – and limitations – of implementing new CRM technology?
  • How do you avoid wasting budget on misguided technological investments?
  • What technology do you use to collect, manage, segment and integrate your customer information – and is it all working together as well as it should?
  • How can you present a different Web site experience to different customer segments?
  • Web 2.0 as a social marketing tool – how can you best engage this technology to grow your business?
"The hospitality industry has always been about the customer, and CRM becomes the dominant factor in differentiating your hotel over the competition and gaining long-term revenue advantages. Web 2.0 technologies have changed the way businesses interact with the consumers. To achieve CRM excellence, hoteliers must embrace new possibilities offered by on-demand, cloud-based technologies. The EyeforTravel Conference is a great forum to explore these issues," said Gregg Hopkins.

The EyeforTravel Conference, CRM & Loyalty Strategies for Travel, takes place March 4-5, 2009 in Atlanta, Ga.




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