Journey Kenya Uses SynXis to Connect Kenya to the World

  • SynXis Corporation
  • 03.10.09
SynXis, the Sabre Holdings business that provides complete hotel distribution and Internet marketing services globally, announced the signing of its first African reseller, Journey Kenya.

This further expands SynXis’ global footprint by making it possible for hotels and lodges in Kenya using the SynXis RedX Distribution Management System to be available to over 600,000 travel agents worldwide.

In addition to gaining access to the global distribution systems (GDS), Journey Kenya will take advantage of SynXis’ comprehensive Internet marketing products to capture the fastest growing consumer segment which books holidays online. Through SynXis, Journey Kenya offers Kenyan hotels exposure on the world’s leading Internet travel sites such as Travelocity, Orbitz, Priceline, Hotwire, Opodo and Expedia, as well as the ability to be booked directly through Journey Kenya’s own portal ( The Journey Kenya portal is the first African travel site to use SynXis’ Channel Connect technology, which allows its customers to seamlessly connect directly to their site.

Journey Kenya is one of the leading booking and online payment services in Kenya.  Journey Kenya features stunning photography of Kenyan hotels and provides Kenyan hotels and lodges with a formidable and quickly growing Web presence. The company has also recently launched a sister company, Samadari, which will work with SynXis to connect hotels in Tanzania, Uganda, Rwanda, Burundi and Zambia to customers globally.

At the agreement signing ceremony, Gateri Kinuthia, CEO Journey Kenya said, “With over 70 percent of travellers planning their holidays through the Internet, connecting Kenya to the world through SynXis will bring Kenya’s world-leading tourism product to more travellers than ever worldwide. “

Hotel operators will also be able to process online bookings on their own hotel Web sites as well as have the ability to create packages and promotions that they can publicize globally through SynXis.  By managing rates and availability through RedX, hoteliers gain the benefit of having one easy-to-use system to distribute to multiple channels, thus increasing their exposure.

“SynXis continues to break ground in emerging markets around the world, and we are very excited to offer our services through Journey Kenya as our partner in this important region,” said David Meltzer, vice president of global sales for SynXis.  “We believe that selling African holidays online has enormous potential and we look forward to growing together.  SynXis continues to invest in its products and services to ensure it remains the partner of choice throughout the world.”

Synxis’ parent company, Sabre, is also looking to launch solutions in Kenya later this year, providing agency and corporate solutions to the market.

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