RateTiger Unveils Competitive Channel Management Product for Hotel Chains

  • eRevMax
  • 03.10.09
RateTiger announced the availability of RTCorp designed to help hotel groups and chains to monitor and control groupwide online distribution activities, performance and benchmarking.

The new software from the award-winning channel management specialist is tailored for corporate headquarters of hotel companies giving managers the insight and overview to determine trends in online sales across their property portfolio and identify how well individual hotels are controlling their channel management processes.

Launched this week and available for demonstration at ITB 2009, Germany, Berlin, RTCorp enables managers to view rates of all the group’s properties displayed across branded Web sites, hotel sites and different travel sites. This will enable the hotel chain to monitor and maintain a consistent pricing strategy online. At the tip of a finger, corporate revenue managers can determine market positions and whether hotels are obeying corporate rate policies
The product will also show hotel rankings on various travel Web sites. This helps to determine whether properties are gaining maximum exposure on channels they sell on. Corporate managers will receive reports on page ranking and location for the hotel rates listed on a specific Web site sorted by day – within a selected date range.
RTCorp will help hotel groups become more confident in selling on third-party distribution channels that have potential for bringing a significant return. RateTiger has identified that hotel headquarters have traditionally found it a challenge to effectively monitor online rate and sales strategies of hotels distributed across many different Internet channels.
“It is common practice that all hotels managed by a corporate entity have to abide by certain group wide set distribution policies. These guidelines and policies are often mandatory requirements and usually installed to ensure brand consistency across the group,” said Sascha Hausmann, COO. “Hoteliers are implementing many different strategies to maintain revenue and occupancy levels. Revenue strategy concepts implemented like BAR, rate parity and lowest rate guarantee need to be monitored frequently to assess the return but also to control efficient implementation by hotels within the group. RTCorp now provides decision makers with the tool to automate such tasks.”
RTCorp also provides an overview of RateTiger products usage within the group. Corporate headquarters can therefore easily assess whether recommendations are executed on a frequent and timely basis ensuring the products are maximized to their full capabilities.

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