Trust International Wins Hotel CRS Contract for Charming Hotels and Resorts

  • Trust International
  • 03.11.09
Global hotel distribution leader Trust International secured a new contract and has implemented its full centralized reservation system (CRS) suite for Rome-based Charming Hotels and Resorts, which operates 33 properties in Italy.

After a thorough analysis of distribution technology vendors, Charming Hotels’ requirements for uncompromised distribution excellence, superior service levels and a full range of proven CRS products led them to choose Trust International as their full service distribution technology provider. Since the February 24th system cutover, Charming Hotels is using Voyager|CRS to connect to all GDSs and Internet distribution systems, and Trust|Booker 2.0, one of the most flexible Internet booking engines in the market, to power its Web site.  The Trust|CRO call center module is powering Charming Hotel’s own voice reservation department. 

“Selecting the right CRS is critical for us as we do not want to compromise on best distribution reach and technology,” said Luigi de Simone Niquesa, president, Charming Hotels and Resorts.  “We believe that Trust International’s distribution services position us well for future growth, and we are already benefiting from better efficiencies and better customer service.”

“We are very proud to have Charming Hotels and Resorts' prestigious group of luxury hotels join our continually growing client list,” said Richard Wiegmann, COO and managing director of Trust International. “Our excellence in technology and reservation service delivery is ideally suited to Charming Hotels’ needs.  With distribution in the hands of a proven expert with a 20-year track record of success, it allows Charming Hotels to concentrate on its brand positioning and marketing to drive the bottom line.”

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