MTech Continues Customer-centric Push by Adding Best-of-breed CRM Via Libra OnDemand

  • MTech, A Division of Newmarket® International, Inc
  • 03.19.09
MTech, a leading developer of software-as-a-service products aimed at improving service and efficiency for the hospitality industry, is adding new value to its already popular HotSOS solution by integrating Libra OnDemand, a new customer relationship management tool.

Libra OnDemand will help hoteliers consolidate customer information and focus sales efforts while providing superior customer service.

“HotSOS already had a guest profiling and stay history component that was fed by PMS integration.  Now, we are adding Libra OnDemand as a more feature-rich alternative and doing so at no additional cost to our customers.” said Luis Segredo, co-founder and president of MTech. “Where our functionality was not best of breed, now it is, and our customers have access to HotSOS data as part of a feature-rich CRM tool.” 
 
Libra OnDemand is a hospitality-specific tool that sits on top of Salesforce.com – one of the largest and most widely adopted customer relationship management systems in the world.

MTech also has become a full-service reseller of Libra OnDemand, so hotels looking to extend usage beyond HotSOS integration or looking for a stand-alone CRM solution can look to MTech to assist. 

Libra OnDemand, an independent software vendor based in Celebration, Fla., is one of the hospitality industry's first on-demand CRM solutions built entirely on force.com. Libra OnDemand provides a comprehensive suite of hospitality-specific Web-based applications to manage customer relationships, drive loyalty initiatives, focus sales, manage catering events and perform on-demand business analytics.

“Having spent more than 20 years in the hospitality industry, I’ve had the pleasure to know Luis Segredo and watch MTech grow year after year,” said Gregg Hopkins, Libra OnDemand CEO. “I was honored when Luis came to me looking for a best-of-breed CRM solution to enhance HotSOS and help MTech customers better manage their guest-request/response process. Libra OnDemand definitely is the ideal CRM solution for MTech’s diverse hotel, resort and casino portfolio.”

From profile cleansing and centralizing all guest-related information to e-mail marketing to managing customer-related activities, Hopkins said Libra OnDemand quickly will become an indispensible tool for all HotSOS customers. And, because it’s deployed via the Internet, it works from any PC. Information can be accessed from virtually anywhere, upgrades are instant, and reports can be customized for each hotel or multiproperty enterprise.

“2009 is a challenging year for many MTech customers,” Segredo said. “We are committed to offering solutions that will help hotels save money while they enhance the guest experience. Our relationship with Libra OnDemand and the offer we are making our customers to give them more value at no additional cost exemplifies this.”




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