Chelsea & Scott Completes Implementation of MICROS-Retail

  • Oracle Hospitality Food and Beverage Solutions
  • 03.30.09
MICROS-Retail, a division of MICROS Systems, Inc., and a leading provider of retail technology for the specialty and general merchandise retail industry, announced that Chelsea & Scott, the well-known direct marketer, and an existing customer of MICROS-Retail's Fry Open Commerce Platform (OCP), completed its successful implementation of CWSerenadeTM and CWValueCard® on March 20, 2009.

The addition of the new solutions at Chelsea & Scott makes this the first MICROS-Retail customer utilizing Fry's OCP for its e-commerce sites and CWSerenade Java Order Management for call center and fulfillment.

"Our legacy system could not provide the functionality or ease of use we required," said Matt Alberts, director of information technology at Chelsea & Scott. "We selected MICROS-Retail CWSerenade as it gives us the ability to streamline our business process and eliminate pain points in day-to-day operations. Since it uses Java and SQL Server, it integrates easily with other solutions." Alberts and his team performed the integration.

"We're known for providing high quality merchandise, and our Web site and call center need to provide that same quality experience," said Linda Lomax, vice president of integrated marketing for Chelsea & Scott. "The call center interface is so easy to use, that we were handling all our own calls with normal volume by day two. Training now takes hours instead of days."

Chelsea & Scott also went live with its first gift card solution, MICROS-Retail's CWValueCard. The stored value card replaces its popular gift certificates. In April, Chelsea & Scott will begin to use MICROS-Retail CWData™ and Analytics which uses business intelligence to analyze performance.

The IT staff is comfortable supporting Chelsea & Scott's mission critical functions using solutions exclusively from MICROS-Retail. "They have been in direct commerce longer than we have," Alberts says. "They speak our language. When I met the MICROS-Retail staff, I sensed their commitment to maintaining a true partnership. I am confident that they will provide any support we might need going forward."

"We are pleased that Chelsea & Scott recognizes the value in our end-to-end e-commerce solutions," said John Gularson, managing director of MICROS-Retail. "We look forward to a strengthening partnership, as we continue to support its growing technology needs."

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