Nordic Hotels Stockholm selects ZDirect to drive its eCRM Initiatives

  • ZDirect, Inc.
  • 04.07.09
Stockholm Sweden  – The prestigious hospitality group, Nordic Hotels, a member of The Design Hotels Group (, recently selected ZMail by ZDirect, Inc. as its new eCRM platform to manage its electronic marketing initiatives worldwide.

The hotel group portfolio comprises Nordic Light Hotel, Nordic Sea Hotel with the Absolute Icebar Stockholm, Nordic Blue Hotel & also Seglarhotellet Sandhamn & Hotel Skansen Stockholm.  Using its ZMail™ platform, which interfaces with Nordic Hotels’ property management system, ZDirect delivers.

Fredrik Larsson, Director of Sales & Marketing: “We saw the need for a better way to communicate with our guests and ZMail is the perfect tool for us. The totally integrated solution with all the information on our guest stored in the PMS, without having to deal with several databases, was a need for our business. We strive to be one of the most innovative players in the market and ZMail will help us on the way. 

Hayes Thomas, CEO for ZDirect, announced, "We are excited about our new partnership with Nordic Hotels.  Creating an innovative and differentiated customer experience is becoming increasingly critical for hotels and resorts looking to grow in today's competitive market. ZDirect has a history of successfully providing custom eCRM solutions for its global client base and we look forward to achieving the same success with this prominent hotel group.


-          Nordic Hotels in Stockholm AB manages Nordic Light Hotel, Nordic Sea Hotel and ABSOLUT ICEBAR STOCKHOLM

-          Nordic Light Hotel – Stockholm´s design hotel is the ever changing hotel – where we live and breathe design.   We rebuild our lobby 4 times a year because we know that the guest wants to be inspired over and over again. Even the rooms change!  Our Mood Rooms can be adjusted according to the guests own mood. Red for passion or blue for calmness, the choice is for the guest to make.

-          Nordic Sea Hotel is the genuine Stockholm hotel. The city is our heart and soul and our aim is to share this experience with our guests. Everybody that chooses to stay at the Hotel should feel that they are in the heart of Stockholm and that we know all the best ways to experience the city.

-          Absolut Icebar Stockholm at Nordic Sea Hotel! Here in the world’s first permanent ice bar, the temperature is -5°C all year round, and the entire interior including the glasses, is made from 100% pure, clear ice from the Torne River in Swedish Lapland.

For further information, please contact:
Fredrik Larsson, Director of Sales & Marketing;

Telephone: +46 706 47 00 43

Website: /

About ZDirect, Inc.
Based in Miami, Florida, ZDirect, Inc. is the preeminent provider of solutions for the hospitality and resort industry in the emerging area of Internet, electronic marketing and CRM. With its platform ZMail™, the company takes email technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail's suite of tools empowers professional property managers to streamline their entire eCRM effort.

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