Softscribe Achieves Record 10th Year

  • Softscribe
  • 04.22.09
Softscribe Inc., a 10-year-old technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, announced its peak year with annual sales and revenue increases of 33 percent and 41 percent, respectively.

Client trust, partnership, futuristic thinking and increased sales for clients were cited as reasons for Softscribe’s success. 

“We export 100 percent positive business confidence to our clients, editors, stakeholders and the industries we serve,” said Michael Squires, president and CEO of Softscribe Inc.  “Leveraging many years of experience in PR, marketing and sales, we practice a mental discipline of entertaining only a positive perspective. Although we do not sugar coat any aspect of the current business climate, we have learned that if you focus on the task at hand and stick to proven best practices, you will thrive.”
 
The company’s 2008 fiscal year, which ended March 31, was a banner year in Softscribe’s 10-year history.  In 2009, Softscribe is investing in its brand with more marketing, innovation and leadership that adds value for clients.  “When the upturn comes, that investment will pay off,” Squires said.

Softscribe’s goals for FY 2009 include:

  • A continued emphasis on client-appropriate social media.
  • A joint venture with LEAP Marketing Asia to extend clients’ presence into Asian markets.
  • An ongoing, move into technology-based offerings including the company's Video Email Snacks, podcasts and html development for e-mails, Twitter backgrounds and widgets. 

Softscribe’s monthly Eye on Innovation series to export business confidence and best practices to the hospitality industry will continue through summer 2009.  The company’s free quarterly Marketing Snacks video e-mail tutorials is ongoing. 

Softscribe Inc. leverages 10 years of proven experience, deep domain expertise and fresh client-tailored Internet public relations and marketing programs to help companies targeting the green tourism plus hospitality, green government and related markets drive sales and reach their business goals.   The company does this with an emphasis on relationships and a customized blend of social media plus traditional public relations plus technology-based solutions.  Softscribe Inc.'s clients include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies. 




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