EZYield.com and Genares form Technology Partnership

  • EZYield
  • 05.01.09
EZYield.com, an originator of automated online channel management solutions for the worldwide hospitality industry, has formed a technology partnership with Genares™, one of the hotel industry’s newest and fastest-growing global representation and reservations companies.

Through the new partnership agreement, EZYield.com will provide property management system (PMS) connectivity and reservation delivery connections to Genares’ global distribution system (GDS) and customer retention system (CRS) clients.

“Genares has a complementary technology product and a similar customer-centric service ethic to ours,” said Ed St. Onge, president of EZYield.com. “Over the past few months, we’ve worked toward partnering with companies like Genares that have good marketplace positioning, in order to create opportunities for both companies to work collectively on new solutions that benefit our industry.”

Underlying this partnership is the ability for hoteliers to expand their reach online.

“Genares’ ability to empower hoteliers’ success through online marketing and channel distribution comes from our ability to meet their customized needs and through partnerships like the one with EZYield.com,” said Eugene Harris, president of Genares. “This partnership is another example of, if done correctly for the benefit of the hotelier, how technology companies can come together for mutually beneficial reasons.”

Attendees can visit EZYield.com at this year’s HITEC in Anaheim, Calif., from June 22-25, 2009, at booth No. 264.

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