Maestro PMS Web Connection Suite Adds Powerful New E-marketing Tool to Drive More Hotel Web Site Bookings, Increase Online Reservations and Reduce Costs

  • Maestro PMS
  • 05.14.09
NORTHWIND-Maestro PMS, provider of Maestro™ enterprise property management hotel software and reservation software solutions for the hospitality industry, announced that it has added a sophisticated Maestro eMarketing Campaign Management and Tracking tool to its Web Connection suite.

Web Connection featuring the advanced ResWave Booking Engine now delivers one of the industry’s most complete e-business suites of PMS-integrated online management controls, guest self-serve options and marketing tools. NORTHWIND also introduced another enhancement to its Diamond Plus Service with the rollout of its Interactive Web Chat for Support to quickly provide help services that boost staff productivity and knowledge.

Web Connection, featuring ResWave, enables operators to:

  • Maximize room revenue across all channels for multiple properties with real-time proactive Maestro Yield Management.
  • Add incremental revenue from guest-driven, self-serve booking of activities and amenities such as spa, golf and dining.
  • Have confidence in rate and inventory accuracy with real-time PMS integration.
  • Create revenue-generating options with online dynamic packages.
  • Drive yield strategies with two-way GDS integration.
  • Improve marketing and service with a 360-degree view of each guest.
  • Provide online condo and timeshare owner management.
  • Increase loyalty with actionable predictive intelligence from online guest feedback tool (GEM).
  • Increase e-marketing ROI with e-mails consolidated from all channels, and campaign management tools to target and track results.
Effective e-mail marketing generates significant return on investment, builds strong customer relationships and helps hotels understand customers better to increase loyalty. Maestro’s new eMarketing Campaign Management solution is a perfect addition to the Web Connection suite and complements ResWave to help hotels increase e-business. The tool is intuitive and easy to use, with an extensive feature list that is integrated with many advanced list profiling, reporting and delivery tools.
“The key benefit of Maestro eMarketing is that all customer e-mails and relevant guest data can be consolidated from all channels (GDS, POS, PMS, CRS and CRO requests) and sent targeted permission-based e-mails to drive reservations to the hotel Web site for lower cost online reservations,” said Warren Dehan, president of NORTHWIND-Maestro PMS. The flexible Maestro eMarketing solution offers both full service and self-service options and includes the following features:
  • List management: Manage subscribers, segment lists into target groups and personalize e-mails easily.
  • Content creation: Create dynamic HTML and text e-mails or customize pre-designed agency-quality templates.
  • Deliverability: Ensure delivery rates are high and maintain good standing with authentication audits, spam scoring meter, list unsubscribe.
  • Web analytics: Geo-tracking, analytics, activity reports of open rates, click-thrus and conversions with Google Analytics.

Guest Experience Management, GEM, is a sophisticated automated online guest feedback and customer relationship management tool integrated with Maestro PMS featuring detailed reporting, evaluation and collection capabilities to provide operators with predictive intelligence.

“In tough times, our main focus is helping clients be successful – not scaling back on service or tools,” said Dehan.  “Live Web Chat Support is a new real-time client care channel that complements Maestro phone and e-mail support. The interactive chat and desktop sharing features enable hotel staff to quickly get help and work effectively with Maestro system specialists to operate at peak productivity.” 
Diamond Plus Service now offers even more to Maestro users including:
  • On-demand, live one-on-one refresher and advanced training
  • Maestro for Beginners education program
  • Self-paced e-learning Web casts and online tutorials
  • Live training webinars
  • Self-solve online knowledgebase
  • Transition assistance
  • Professional Maestro productivity audit
  • Version upgrades and enhancements
  • 24/7 North American-based support 

For a live demo of the Maestro Web Connection suite featuring the ResWave Booking Engine, visit the NORTHWIND-Maestro team at HITEC in booth No. 240.

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