TravelCLICK Again Honored by Web Marketing Association for Best Web Interactive Application, Hotel and Lodging Industry

  • TravelClick
  • 05.14.09
Next to price, the top motivation of travel shoppers for using a particular Web site is user experience.

Delivering a positive user experience that is not only highly interactive and informative but also visually compelling is critical to a hotel Web site’s success.  An effective shopping experience starts on the hotel’s home page and carries users all the way through the booking process.

Recognizing its exceptional online booking experience, TravelCLICK has won the Best Hotel and Lodging Interactive Application WebAward from the Web Marketing Association (WMA) for the third time. Part of the WMA’s 2009 Internet Advertising Competition (IAC), the award recognizes TravelCLICK’s iStay Web booking engine application for Zeavola Resort, a five-star luxury island beach resort in Thailand.  It celebrates iStay’s ability to create a dynamic online shopping experience for guests, merchandise the entire property and its rooms directly from the hotel Web site, and increase profitability for hotels through incremental revenue as it delivers up to 20 percent of the hotel’s total bookings.    

“As an innovative merchandising platform, the iStay Web booking engine reinforces luxury-shopping behavior and the desires of our target market,” said Florian Hallermann, general manager of Zeavola Resorts.  “To date, iStay has brought us increased booking values as shoppers build personalized stays.   At the same time, it complements our hotel’s philosophy of providing guests with an easy, carefree experience, from online to on-property. Shopping is easy, booking is easy—just like the personality of Zeavola. Easy.” 

Managed by InVision Hospitality, Zeavola Resorts is the only luxury beach resort on Thailand’s Phi Phi Island.  Guests get a glimpse of the property from the hotel’s Web site,  After clicking “Go” from the Book Now reservations area of the resort home page, visitors are launched into the iStay booking application.  The user-friendly booking engine creates a fully interactive guest shopping experience by simultaneously displaying room rates and available rooms, along with rich photography and descriptions that clearly differentiate the Zeavola experience.  Online shoppers can quickly click through date and room type options to see prices and room features without ever leaving the one interactive reservations screen.  They can select upgrades such as a speed boat ride to the airport—or choose package offers like the Zdive or Zpa for a customized island experience.

The award-winning booking engine enables luxury resorts to showcase their unique amenities so that guests can create a custom-tailored experience.  For example, Zeavola can highlight the difference between its lush pool villa and its romantic beachfront suite through up to six photos per room type, illustrating style, views and overall guest experience.  Plus, iStay enables the resort to feature additional high-value services, such as Zeavola’s aromatherapy massage, that enhance the overall stay.  Shoppers book with confidence, knowing that they can look forward to a luxury experience that is uniquely their own.

“This recognition shows that the user-friendly experience offered by iStay continues to attract online shoppers,” said Paul Southey, vice president – Asia Pacific at TravelCLICK. “Prospective guests can see what the property is really like through rich digital images, compare packages or shop dates and room types—all from the one interactive screen.  Shoppers are prompted to upgrade selections as they build a unique stay experience—while bringing increased revenue to the hotel.”

The Web Marketing Association's annual IAC Awards honor excellence in online advertising and recognize the individuals and organizations responsible for the best in Internet marketing. The awards is the first and only industry-based advertising competition dedicated exclusively to online advertising. Entries are evaluated for creativity, innovation, impact, design, copywriting and use of the medium.  Along with the Best Web Interactive Application Award, TravelCLICK was honored also for its own business-to-business Profit from Genius integrated campaign promoting its Internet marketing solutions.

The award-winning iStay booking engine is part of TravelCLICK’s distribution product suite that includes the iHotelier® Central Reservation System and ChannelDirect, a robust channel management solution.  In addition to these proven e-commerce systems, TravelCLICK offers a range of demand drivers that enhance booking volume through all electronic channels.

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