Sheraton Society Hill Reduces Liquor Costs With Capton

  • Capton
  • 06.11.09
Capton announced that the Sheraton Society Hill Hotel has seen a significant liquor cost reduction after using the Beverage Tracker solution.

Like any operator in these highly competitive times, at the Sheraton Society Hill Hotel in Philadelphia, popular historic location and exemplary service notwithstanding, the challenge is to find new ways to cut costs and efficiently manage revenues. The Sheraton Society Hill invited Capton to show them how its Beverage Tracker solution could reduce liquor costs, boost revenue and maintain a sustainable ROI.

The Capton solution was implemented in one of the Sheraton Society Hill’s popular, sports-themed bar and restaurant concepts. Sheraton management was razor focused on utilizing the Capton system to its fullest potential and were rewarded accordingly with an impressive percentage point liquor cost drop after six months.

Larry Mullan, director of food and beverage for the Sheraton Society Hill, said, “The ROI is clearly there. This is a system that will definitely pay for itself. I think it is fantastic. I’ve been in food and beverage for a long time and I have never seen anything like this without it being hidden. I believe that the solution would also benefit our banquets business because the bartenders would know we are watching.”

The Beverage Tracker system utilizes RFID-enabled liquor pour spouts to provide a better-than-secret-shopper picture of exactly how each drink is prepared, how the guest is served and how the transaction is handled in the point-of-sale (POS) system. Anytime there is a variance from what is expected, the system highlights the event for management follow up action. Before a system goes live, Capton provides an instructional program for managers and bartenders to understand how the system works, and to test their own skills. Then for the first few months following installation, Capton continues to work with bar managers remotely, examining the results of selected sales and pours, hunting for inaccurate pours, and maintaining scorecards for each bartender.

“The Sheraton Society Hill is an almost a textbook case in terms of a smaller operator focused on cost savings, who understood the ROI opportunity presented, and used the Capton tools to their ultimate advantage for some pretty tremendous results,” said Scott Martiny, CEO of Capton.
Headquartered in Northern California, Capton is a leading developer of RFID-based business control solutions for hospitality. Capton solutions are installed in hotels, restaurants, nightclubs, bars, resorts, casinos, cruise lines, sports stadiums and many other types of hospitality venues across the United States and around the world. Capton products are marketed via a global sales and support network.

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