Hospitality eBusiness Strategies (HeBS) and ZDirect Announce Strategic Partnership in eCRM Technology and Solutions

  • ZDirect, Inc.
  • 06.11.09
ZDirect, Inc and Hospitality eBusiness Strategies (HeBS) announced a strategic partnership designed to better serve the hospitality industry.

The agreement focuses in the area of electronic customer relationship management (e-CRM), and aims to provide hoteliers with a comprehensive solution in e-CRM technology and professional services. ZDirect will provide the e-CRM technology and HeBS will provide full-service e-CRM and strategic account management.

"Our present and future clients, and the hospitality industry as a whole will benefit from the combination of ZDirect and HeBS’ leading technology and services, providing them with one of the best online experiences," said Hayes Thomas, chief executive officer, ZDirect.  "ZDirect holds a leadership position in all forms of e-CRM technology. HeBS is the undisputed leader in direct online channel strategy and hotel Internet marketing. This partnership with HeBS provides us with a great opportunity to extend our product offering, specifically for hotel partners that require high-end, full-service professional e-CRM technology and services, thus complementing perhaps due to their limited internal resources."

According to Max Starkov, chief e-business strategist for HeBS, "We are thrilled to be working more closely with ZDirect and their e-CRM technology platform. In hospitality, e-CRM is a business strategy, supported by Web technologies, which engages customers in strong, personalized and mutually beneficial interactive relationships. We firmly believe ZDirect has the right technology to support any hotel’s e-CRM program. Especially in this environment, it is important to engage and retain your hotel customer base. It is four to six times more expensive to acquire a new customer, than retaining one.  Existing customers respond four to five times more readily to promotions than new customers. Therefore we see this agreement as a great opportunity to benefit our present and future clients. We are excited about developing a myriad of new success stories.”

Based in Miami, Fla., ZDirect, Inc., is a pre-eminent provider of electronic marketing and e-CRM solutions for the hospitality and resort industry. For ZDirect’s product offering, the company takes e-mail communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail’s suite of tools empowers professional property managers to streamline their entire electronic and CRM efforts. With ZDirect’s patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send intelligent, targeted, highly personalized e-mails to their guests and subscriber list, and when they book, automatically send pre-arrival and post-departure e-mails. The ultimate goal: convert leads and previous guests into long-term loyal customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.

ZDirect is an enterprise e-mail service provider (ESP) specifically for hotels and resorts and an ideal solution for management companies that require cutting edge features, solid integration and professional services.  

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