10,000 Hotels Now Benefitting from SynXis’ Distribution Solutions

  • SynXis Corporation
  • 06.11.09
SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, continues to be a provider of choice for hotel groups around the world and recently surpassed 10,000 properties using its RedX Distribution Management System.

The SynXis team added over 1,600 new properties in just the last six months, a clear indication that its custom approach to distribution marketing is filling a true need in the industry.

As SynXis continues to establish itself as a global leader, with new offices opening recently in Japan, Hong Kong, Dubai and Australia, the number of new customers based outside the United States exceeded new U.S.-based customers for the second straight year. The impressive list of new customers includes: Hong Kong’s Mandarin Oriental Hotel Group, France’s Relais & Chateaux, Japan’s Granvia Hotels, Singapore’s Meritus Hotels and Resorts, U.S.-based Woodfin Hotels and Kerzner, owners of Atlantis Bahamas, Dubai and The One & Only brand.

SynXis’ support team is specifically focused on ensuring all customers are gaining the full benefit of its breadth of merchandising products and services. In this troubled economic climate, SynXis offers its customers a community of experts who can customize a multichannel approach to address their marketing needs including: Internet marketing to capture the fast-growing direct-to-property channel and revenue management consulting to ensure online and offline promotions are maximizing revenues. SynXis understands that one-size-fits-all tactics do not work for its diverse customer base, and as a result of this consultative approach, same store sales across the portfolio are showing positive growth in the Internet and booking engine channels.

“The SynXis team has been instrumental in helping us achieve our goals with bookings across all channels. We have increased booking revenue and made our properties more marketable in ways that have made a huge difference to us,” said Jane Waterworth, director of sales and marketing, for U.K.-based Shire Hotels and Spas. “Our account manager’s expertise helped us boost GDS bookings last year and same property sales increased by 38 percent year over year, contributing significant incremental revenue.”

“We continue to focus on the specific needs of our customers,” said David Meltzer, vice president of global sales and accounts for SynXis. “While the economic outlook remains questionable for the travel industry, we are encouraged by each success story we’ve been able to play a part in for our customers. And while new sales grow at a record pace, existing customers continue to renew their agreements which indicates a high level of satisfaction with the products and services they are receiving.”

SynXis connects hotels with their guests through increased exposure via all channels including GDS, third-party travel sites and the hotels' own Web sites. SynXis operates full-service global call centers offering private label reservation services. SynXis is a technology source for thousands of hotels, resorts and destinations, including: Harrah's, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels.

SynXis' corporate headquarters is in Southlake, Texas, with offices in Bethesda, Md., Amsterdam, London, Dubai, Hong Kong, Singapore, Tokyo, Montevideo and Buenos Aires.

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