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TravelCLICK Showcases Integrated Distribution Solutions for Hotels at WTM in London

  • TravelClick
  • 11.09.06
TravelCLICK, Inc. showcases its integrated distribution and marketing solutions, including central reservations, market intelligence and Internet marketing services at the World Travel Market (WTM) in London, Nov. 6-9, at Booth TT6020 in the Technology Section of the Global Village.

The integrated suite of solutions work together to build hotel brand value for independent hotels, small chains and branded properties.

Used by hoteliers around the world, TravelCLICK's brand-building solutions include the iHotelier central reservation system (CRS) featuring iStay, the next generation of its award-winning Flash-based web booking engine, as well as a suite of proprietary competitive intelligence solutions, travel agent advertising and Internet marketing services. Many leading properties worldwide have selected TravelCLICK, including Banyan Tree Hotels throughout Asia and the Pacific, The Ritz London, The Ritz Paris and Red Carnation Hotels.

Innovations designed to drive demand and increase profitability

New at WTM this year, TravelCLICK is introducing several solutions that help hotels manage and market more effectively. TravelCLICK's new rate recommendation tool, RateADVISOR suggests the optimal rate of the day, increasing pricing efficiency and hotel profitability. From an easy-to-use web platform, TravelCLICK's new robust channel management solution, ChannelDirect, helps hotels manage rates and inventory efficiently across third-party sites. Finally, the TravelCLICK Ambassador Sales Program expands sales coverage and increases revenue through a virtual global sales force covering the world's top travel markets. Designed to complement a hotel's existing sales force and capture high-margin business, this program enables a hotel to extend its reach through a cost-effective network of experienced local representatives.

Demonstration featuring property merchandising

During WTM, TravelCLICK will demonstrate the iHotelier CRS and the popular property merchandising features of its iStay booking engine. Using iStay, guests can shop for and reserve any hotel amenity or service, including room upgrades, dining options, event tickets, spa services and more - all to create their desired experience prior to arrival. iHotelier allows properties to showcase amenities and services as part of the room reservation or as additional selections based on season or competitive landscape. The ability to merchandise the property before the guest's arrival creates opportunities to increase revenue and build guest loyalty.

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