Hyatt Regency Chicago Among Leading Hotels Generating Substantial Incremental Revenue by Implementing Passkey's GroupMaxTMsystem

  • Passkey (now a part of Lanyon)
  • 06.24.09
In the midst of the most challenging economic conditions in decades, some hotels are using innovative methods to generate increasing levels of incremental revenue from their group business.

One example of such innovation is the Hyatt Regency Chicago, which has adopted Passkey's GroupMax up-selling methodology to boost its group incremental revenues ten- fold in just two months.

“We have always seen reliable cost savings from Passkey but recently we maximized our use of the system in a more creative way to generate incremental revenue”, adds Matt Schalk, director of revenue of Hyatt Regency Chicago. “Taking the step to add up-sell room categories to all events has produced a ten-fold increase in our incremental revenue in only 2 months. Some believe Passkey is a nice-to-have, we believe it is a must-have to maximize a hotel's group profits.”

To facilitate hotels' ability to generate incremental revenue and capture material savings, Passkey recently launched the GroupMax system, a set of specific steps and standard operating procedures that hotels can easily implement to maximize cost savings and up-sell revenues from their groups. The GroupMax system, which also allows hotels to enhance their meeting planner experience, is based on hundreds of implementations across the Passkey hotel network.

“The GroupMax approach has allowed many of our customers to capture material savings and incremental revenues, in spite of these trying times”, notes Greg Pesik, president & CEO of Passkey. “Particularly in this environment, hotels cannot afford not to follow these simple steps to maximize their group business profits.”

Any Passkey licensee can implement the GroupMax system at no additional cost, and expect immediate and tangible results in terms of cost savings, incremental revenue and planner satisfaction.

About Passkey
Passkey ( is a worldwide leader in online group reservations. The Boston-based technology company offers meeting destinations, hotels and planners a powerful web-based solution for managing group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability.

The Passkey-enabled global network includes over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, meeting planners and meeting management companies.

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