SoftBrands Introduces Electronic Gift Card Integration with Epitome PMS

  • Infor
  • 06.24.09
SoftBrands, Inc. (NYSE Amex: SBN), a global supplier of enterprise application software, will offer electronic gift card (EGC) integration with its Epitome property management system (PMS).

SoftBrands has partnered with Elavon to develop an interface between the Elavon Givex EGC solution and Epitome PMS so that hotels and resorts can more easily and cost effectively manage paperless gift cards for use in customer loyalty programs and other marketing efforts. 

This integration will allow hotel staff to manage EGCs, also known as stored value cards, directly from the Epitome PMS, including issuing, activating, redeeming, recharging, cancelling cards, performing balance inquiries and printing gift card transaction receipts.  Hotel reservations, front desk and sales staff all can accomplish EGC-related tasks through the Epitome application with much greater efficiency and convenience than using paper-based gift certificates.  Electronic management of gift cards also is more cost effective and secure than using paper certificates, which can more easily be duplicated.  Additionally, user security features within the EGC card processing system help to prevent unauthorized access and other types of fraud. 

“Increasingly, hotel companies are moving from using paper gift certificates to the convenience and efficiency of EGCs for their marketing and guest loyalty promotions,” said Kelly Stephen, vice president, product development, SoftBrands Hospitality.  “Integrating our Epitome PMS with the Givex solution greatly simplifies the gift card process because hotels no longer need a specialized application or specific staffing resource to issue and manage gift certificates.  Now hotels and resorts can more easily offer EGC promotions to bring valued guests into their properties using incentives for rooms, spas, restaurants, golf courses, shops and more.  Our partnership with Elavon to bring Givex EGC solutions to our customers is further evidence of SoftBrands’ commitment to providing leading technology solutions to the hospitality industry.”  EGC integration with Epitome PMS will be available with the release of Epitome.NET version 5.1.

About SoftBrands Hospitality
SoftBrands Hospitality ( provides central reservation, property management and business intelligence software that can be centrally managed to support many properties within a hotel chain, as well as easy-to-use solutions that can be installed on-site at an independent hotel.  SoftBrands is committed to the hospitality industry, and is an active member of OTA, HTNG, HSMAI, HFTP, HEDNA, AH&LA and PHMA. 

About SoftBrands
SoftBrands, Inc is a leader in providing software solutions for the businesses in the manufacturing and hospitality industries worldwide.  The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products.  SoftBrands, which has approximately 750 employees, is headquartered in Minneapolis with branch offices in Europe, India, Asia, Australia and Africa. 

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