America’s Best Franchising and InnPoints Worldwide (Centric Hospitality Group) Continue Reservations Relationship

  • InnPoints Worldwide
  • 07.10.09
America’s Best Franchising Incorporated has signed a two-year agreement with InnPoints Worldwide to provide a variety of Internet and voice reservations services for approximately 225 properties that it operates under four hotel brands – Country Hearth, America’s Best, Budgetel and 3 Palms.

This extends a relationship that has existed between the two companies since 2005.

The services provided to America’s Best by InnPoints are in five broad categories:

  • Worldwide electronic distribution of rates and inventory to more than 600,000 travel agents and several hundred travel Web sites through the global distribution system (GDS) and Internet distribution system (IDS).
  • A central  reservation system, called MyCRS, that enables franchisees to seamlessly manage their rates and inventory through the GDS, IDS, booking engine and voice channels.
  • A 24-hour centralized call center.
  • A customized Internet booking engine for the company’s four brand Web sites.
  • A Web-based property management system, called MyHMS, that coordinates and integrates hotel operations from guest checkin to night audits.

“With InnPoints, our hoteliers benefit from a single integrated solution for all their reservations needs,” said Doug Collins, chairman and CEO of Atlanta-based America’s Best Franchising. “That’s especially important in today’s complex and competitive hospitality marketplace where travelers use the Internet extensively to shop for rates and availability in many different ways, through many different sites.”

According to Mark Lewis-Brown, executive vice president and COO of Albuquerque-based InnPoints Worldwide, “Our services provide franchisees with a seamless connection to virtually limitless reservation opportunities which help to drive revenue, especially in the current turbulent economy.  For example, reservations generated by our MyCRS system for America’s Best properties are up 10 percent during the first six months of 2009 over the comparable period in 2008.”

InnPoints Worldwide serves more than 1,800 hotels worldwide with state-of-the-art reservations technology as well as property management, revenue management and marketing services.  

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