TravelCLICK Ranks 35 on Crain’s Fast Fifty

  • TravelClick
  • 07.10.09
TravelCLICK Inc., a leading provider of e-commerce solutions for the global hotel industry, has placed 35th in Crain’s 2009 Fast Fifty list, published in Crain’s Chicago Business.

This is the third consecutive year Crain’s has ranked TravelCLICK on its list, which highlights the Chicago region’s best and most innovative public and private companies. 

Crain’s noted that “amid losses in the hospitality industry, TravelCLICK's revenue grew 15.7 percent in 2008 by helping clients outperform rivals by as much as 5 percent.” Specifically, in the first quarter of 2009, TravelCLICK iHotelier® Reservation Solutions customers collectively outperformed the market in revenue growth 78 percent of the time. While working with the industry’s large chains, TravelCLICK also caters to independent hotels, helping them build award-winning Web sites, optimize search marketing results, and advertise to travel agents.  With annual revenue in excess of $175 million, TravelCLICK has been profitable from operations since 2003, with a steady growth in operating profit (EBITDA). 
 
“We are pleased to again be recognized on the Fast Fifty,” said Robert Post, president and chief executive officer of TravelCLICK. “With the global hospitality industry challenged this past year by a general downturn in travel, our top priority has been maintaining high visibility for our hotel customers.” 
 
Post continued, “When times get tough, the temptation for many hotels frozen by fear is to withdraw.  Nothing could be more damaging.  Slashing rates, dumping inventory to third parties to buy occupancy, or cutting back on your marketing spend—these actions can destroy your pricing power, devalue your property in the eyes of consumers, and create downward pressure on your profits.”

TravelCLICK advises its clients to combine strategies instead of cutting back.  The more proven marketing tactics that are used together, the greater the ROI.  TravelCLICK’s study of over 300 PPC clients in 2008 shows as much as a 180 percent lift from a layered approach of pay-per-click advertising (PPC), search engine optimization, and an interactive booking engine when compared to using PPC alone. 

“Hotels should invest in strategies that have long-term value, are measurable, and help drive direct demand.  Now is the time to focus on tactics that deliver higher ROI and are flexible in a fluctuating marketplace,” added Post.
 
Today, TravelCLICK serves over 14,000 hotel customers worldwide. Its comprehensive hotel e-commerce and revenue management solution, featuring distribution, intelligence and a digital marketing agency—backed by industry insight and personalized service—enables hotels to drive consumer demand through the most effective channels, with focus on direct demand through their own Web sites.  With TravelCLICK’s award-winning iHotelier online reservations solution, guests book directly to the hotel through an easy-to-use, award-winning interactive booking screen, iStay®, that improves the online booking experience, brings higher online conversion rates, and creates incremental revenue opportunities for hoteliers. TravelCLICK is a global company, with international headquarters in Barcelona and over 45 percent of revenue generated outside the Americas.




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