HSMAI’s Affordable Meetings® National Celebrates 20 Years; Welcomes Jonathan Tisch as Keynote Speaker

  • HSMAI
  • 07.14.09
The Hospitality Sales and Marketing Association International’s (HSMAI) Affordable Meetings® National celebrates its 20th year of providing a forum for planners, properties and suppliers to come together to do business, Sept. 9-10, 2009, at the Walter E. Washington Convention Center in Washington, D.C.

“This year, HSMAI’s Affordable Meetings® National will deliver even more value to exhibitors and attendees alike,” said Mark Thompson, vice president of marketing for the Irving, Texas Convention and Visitors Bureau and HSMAI Americas board member. “All the strengths of the Affordable Meetings shows are still there, but this year’s improvements will present even more of the latest technologies available to meeting planners.”

The event will feature keynote speaker Jonathan Tisch, chairman and CEO of Loews Hotels, who will present industry insight from his unique perspective.  His presentation will provide relevant insight into current trends and practices in the hospitality meetings industry and look into how the industry is impacted by global influences. Tisch was recently named recipient of the annual HSMAI Albert E. Koehl Lifetime Achievement Award for advertising and marketing at the 2008 HSMAI Adrian Awards.

Tisch has served at the U.S. Department of Commerce as a member of the U.S. Travel and Tourism Advisory Board and is the author of the national bestseller, “The Power of We: Succeeding Through Partnerships,” as well as the book, “Chocolates on the Pillow Aren’t Enough: Reinventing Through Customer Experience.”

Affordable Meetings® National and the second annual Event Technology Expo™ @ Affordable Meetings offers attendees the opportunity to choose from 42 educational seminars designed to offer in-depth coverage of important industry topics including budgeting, contracts, event planning and marketing. Attendees can also benefit from networkNow!, a new electronic matchmaking service that links meeting planners in attendance with the show’s exhibitors.

HSMAI’s Affordable Meetings® National and ETE educational session highlights include:

  • Communicating Across Generations to Drive Event Participation, with Marilynn T. Mobley, senior vice President, strategic counsel, Edelman: From Gen-X to baby boomers, attendees will learn the communication preferences of the different generations in today’s work place. They’ll gain an understanding of how these groups learn and what they do with their information.
  • Be on Your Best Cultural Behavior, with Colleen A. Rickenbacher, CMP, CSEP, CPC: Attendees will learn the etiquette and protocol necessary to do business in today’s global culture. This session will touch on everything from individual roles in business meetings to conversational tips.
  • Digging Your Own Foxhole in Cyberspace – How to Dodge the Legal Bullets, with Jonathan T. Howe, Esq., president, senior partner, Howe & Hutton, Ltd.: A leading industry legal expert will bring attendees up-to-date on the many legal implications of using the Internet in events and meeting planning.
  • Must-Have Technology Resources for Your Next Event, with Dave Edwards, CSEP, president, Dave Edwards Events Inc.: There are many high-tech tools available to those planning events and meetings. Attendees will learn about the technologies that will ensure smooth execution at every step of the event planning process.
  • Get More Done! A Productivity Workshop with The Email Coach, with Mike Song: This session, led by best-selling author Mike Song, “The Email Coach,” will help attendees save time and get more done with his tech tips and e-communication tools.
  • SEO and Social Media: The Impact on Event Marketing, with David Serino, e-strategist/founder, Gammet Interactive, LLC: The search engine landscape is continually changing and so is the impact of SEO on event marketing. Attendees will learn how their message and promotions are visible to the right people in the right numbers.
  • The Art of the Deal:  How Hotels Value Your Meetings, with Tim and Jennifer Brown, partners, Meetings Sites Resource: In this interactive session, attendees will learn how to succeed and maximize results, regardless of shifts in the marketplace, including how to create an action plan and strategic negotiation process that will add value to meetings and the bottom line.        
  • Women Taking the Lead:  Skills and Strategies for Leadership, Career Development and Debunking the "Myth of Balance," with Dr. Teena Cahill, psychologist, speaker, author, radio and TV host, Wisdom and Beyond, LLC: This informative and inspiring program presented by a successful card-carrying member of the sandwiched generation includes experienced wisdom from text-book learning as well as real life living.

More than 1,700 attendees, representing meeting and event planners from a variety of organizations, with a majority representing corporate, association and independent sectors and the balance from government, non-profit, education, religious and medical/health care organizations, trade show management and the military, are expected to visit HSMAI’s Affordable Meetings® National and ETE 2009 show.  Attendance at HSMAI’s Affordable Meetings® National and ETE is free of charge for qualified meeting planners. Booth space is still available at Affordable Meetings® National and ETE.




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