Roomlinx Proprietary Ad Platform Generates Additional Revenue for Hotels Nationwide

  • Roomlinx
  • 07.15.09
In the midst of economic recession, interactive TV provider Roomlinx offers the hospitality industry a new way to generate revenue with a powerful and effective advertising platform integrated into their proprietary in-room interactive TV offering.

Hotels using the Roomlinx (OTCBB: RMLX) proprietary ad platform give guests a value-added amenity while offering local and national businesses an affordable and effective way to advertise.
Through this unique advertising platform, Roomlinx serves as prime real estate for businesses looking to get the attention of the transient demographic. Hotels now have a powerful tool to generate advertising dollars while also providing guests a unique experience to quickly and conveniently access local information including restaurants, services, attractions, maps and more, without leaving their room.

"We built our ad platform to be very flexible and robust, giving us the capability to capture additional revenue," said Roomlinx CEO Mike Wasik. "We have been successful in generating revenue for Roomlinx and the hotels, but I feel this is just a taste of what our platform is capable of accomplishing."

The Roomlinx ad platform goes beyond local and national businesses. Hotels can leverage ad space for their own property and drive guests towards restaurants, gift shops, room service, reservations and event planning located in the hotel.
Sleep Inn & Suites in Minot, N.D., recently implemented the Roomlinx Interactive TV product into 80 rooms and plans to install it in their other 96 rooms over the next few months. Terry Alexander, general manager of the Minot Sleep Inn, said, "Beyond generating additional revenue from guests, the Roomlinx ad model has made it possible for us to provide guests with free movies as a value-added service. Close to 90 percent of the potential advertisers we've talked to have signed on, and we plan on adding the Roomlinx platform to our sister property within the next year."

The Grand Bohemian Hotel in Asheville, N.C., also recently integrated Roomlinx Interactive TV as its in-room media and entertainment offering. John Luckett, the hotel's general manager, said the Roomlinx interactive ad platform has been instrumental in attracting large groups, usually in association with corporate events. "Recently, a large car manufacturer rolling out a new auto line chose the Grand Bohemian Hotel to house close to one hundred journalists due to the Roomlinx system and its capabilities," said Luckett. "With the ad space the Roomlinx platform provides, we were able to custom-build the in-room media for the manufacturer with branding and product information. No other in-room media platform gives us the opportunities to add value for our customers that Roomlinx does."

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