TravelCLICK to Share Keys for Boosting Electronic Revenue at HEDNA’s Annual ASPAC Meeting

  • TravelClick
  • 07.16.09
Despite today’s global financial woes, opportunities are rife for hoteliers to increase revenue through electronic distribution.

The annual Asia Pacific (ASPAC) meeting of the Hotel Electronic Distribution Network Association (HEDNA), to be held July 23, 2009, at the Grand Hyatt Singapore, will focus on how e-nnovating—leveraging innovations in electronic marketing—can spell success in any kind of economy.  The meeting brings together leading experts in hotel distribution, along with representatives from the region’s top hotels, to share best practices and actionable strategies for driving electronic RevPAR.

Opening the roster of speakers is Paul Southey, vice president of Asia Pacific for TravelCLICK, the global leader in hotel e-commerce solutions. With 25 years in the hospitality industry, Southey has advised leading regional brands as well as independent hotels in creating, implementing and measuring electronic channel strategies to achieve revenue goals.

“With the global economic crisis, occupancy continues to be a challenge for hotels in the Asia-Pacific region, as well as for other areas of the world,” said Southey.  “With fewer consumers traveling, and those who are more value-conscious than ever, success hinges on strategies that drive more bookings and protect both RevPAR and market share.  Maximizing the potential of electronic distribution channels is key to minimizing the impact of a slow economy.”   

How important is electronic distribution as a means of gaining reservations and boosting revenue?  Representing almost 30 percent of hotelier bookings, the global distribution systems (GDS) delivered over 115 million room nights with a revenue value of almost $20 billion in 2008, as reported by TravelCLICK. 

TravelCLICK has a proven track record in the ASPAC region.  Recent statistics reflect the success of Asia Pacific hotels that are leveraging TravelCLICK’s distribution solution and revenue optimization expertise.  Year to date, these hoteliers have outperformed the market by 34 percent.

Along with its distribution solution, many ASPAC hotels are also using TravelCLICK’s hotel Internet marketing solutions to increase bookings by attracting and converting online business directly through their Web sites. The comprehensive suite includes award-winning Web site design, content management, search engine optimization, pay-per-click advertising and social marketing optimization.

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