Destination Kohler Installs New Two-Way Interface Between PAR Springer-Miller’s SMS|Host® and TravelCLICK’s iHotelier®

  • Springer-Miller Systems
  • 07.20.09
PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation (NYSE:PTC) and a leading provider of guest-centric hospitality management systems, announced that Kohler Hospitality Systems has installed the new two-way interface between TravelCLICK’s iHotelier CRS and the SMS|Host Hospitality Management System.

With consumers searching and booking increasingly through electronic channels, particularly the direct online channel, hoteliers, such as Kohler, need to present their inventory in as many places as possible.

PAR Springer-Miller and TravelCLICK, leading providers of e-commerce solutions including the iHotelier® Central Reservation System (CRS), have partnered to help our hotel customers increase their channels of distribution while reducing the total administration time. Destination Kohler uses iHotelier to distribute inventory to, and manage reservations for, hundreds of thousands of travel agents on the global distribution system (GDS), its Web site’s direct bookings, as well as online travel agencies (OTA’s) that are shopped by millions of consumers every day. The new two-way interface between iHotelier and SMS|Host allows Kohler to achieve greater reach and enhanced merchandising with iHotelier and its award-winning iStay® Web booking engine, without a corollary increase in labor to maintain rates and availability in both systems.

“Direct booking through the iStay Web booking engine is an important part of our revenue stream,” remarked Rob Rohrer, senior systems project leader, Kohler Hospitality Systems. “PAR Springer-Miller’s two-way interface with iHotelier helps our organization maximize returns from all of our outward distribution channel.”

The two-way interface automates the flow of room type availability and daily pricing of rates from the SMS|Host system into iHotelier as well as reservations from iHotelier into SMS|Host. In a time when rate parity is key to establishing guest confidence, this interface ensures that as Destination Kohler updates pricing in SMS|Host to reflect demand, all of its onward channels are updated as well.

“Using the SMS|Host Channel Manager, Destination Kohler can set business strategies in one location to drive the behavior of both the iHotelier CRS as well as operations within SMS|Host,” said Tasha McKenzie, product manager for distribution interfaces. “This single-point-of-management improves efficiency and helps enhance profitability by enabling Destination Kohler’s staff to focus limited resources on strategic decisions, not data entry.”

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