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Xotels chooses ZDIRECT as e-CRM Solution for its European Hotels

  • ZDirect, Inc.
  • 07.22.09
Xotels announced the choice of ZDirect as the preferred e-CRM solution to offer its European hotels.

Patrick Landman of Xotels, said, “We have chosen to partner with ZDirect as our e-CRM provider for our hotel clients in Europe as they are specialized in the hospitality industry.  There are many general customer relationship systems available, but the hotel industry is very particular and requires a provider that understands its unique requirements. ZDirect’s years of experience in this field gives the ZMail e-mail marketing system a big advantage over other software." 
Hayes Thomas, ZDirect’s CEO, said, “We are extremely excited about working closely with Xotels to provide seasoned functionality that improves a property's bottom-line and simultaneously enhances the guest experience.”   
Mr. Landman continued, “We also selected ZDirect due to the integration with many PMS systems. And with the de-duplication engine, it even cleans up the guest history mess you will find in most PMS’s. Their system is unique and meets the needs of hoteliers to connect with current clients and potential ones, increasing guest loyalty, repeat factor and your look to book ratio.”

Based in Miami, Fla., ZDirect, Inc. is a pre-eminent provider of electronic marketing and e-CRM solutions for the hospitality and resort industry. For ZDirect’s product offering, the company takes e-mail communication technology to a whole new level of effectiveness by giving hotel managers a powerful way to impact relationships with their previous guests and inquiry base. ZMail’s suite of tools empowers professional property managers to streamline their entire electronic and CRM marketing efforts. With ZDirect’s patented ZMail technology and expertise, hoteliers are able to centralize all their databases, send intelligent, targeted, highly personalized e-mails to their guests and subscriber list, and when they book, automatically send pre-arrival and post-departure e-mails. The ultimate goal: convert leads and previous guests into long term loyal customers. The result is new revenue captured, stronger customer loyalty, expanded customer base, and increased return on investment through the reduction of traditional marketing costs via measurable electronic marketing.

ZDirect is an enterprise e-mail service provider (ESP) specifically for hotels and resorts, and an ideal solution for management companies that require cutting edge features, solid integration and professional services.

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