JDA Software and QL2 Announce Teaming Agreement to Provide Solutions that Combine Revenue Optimization and Real-time Market Reference Data

  • JDA Software Group, Inc.
  • 07.27.09
JDA® Software Group, Inc. (NASDAQ: JDAS), a leading provider of price sensitive revenue management (PSRM) solutions, announced the signing of a formal teaming agreement with QL2 Software, Inc., a leading on-demand data access platform provider, to collaborate on developing the growing market for competitor intelligence-driven revenue management solutions.

This agreement follows the launch earlier this year of JDA® Travel Price Optimizer, a pricing solution architected using JDA® Enterprise Architecture that is designed to serve the needs of travel, transportation and hospitality companies. JDA Travel Price Optimizer dynamically optimizes prices based on competitive rates, capacity constraints, local market demand and economic and company factors.  JDA and QL2 were selected by Carlson Hotels Worldwide as the major technology partners for Carlson’s SNAP (Stay Night Automated Pricing) project. Carlson’s SNAP initiative is built on the use of QL2’s current market intelligence data, which is integrated into JDA Travel Price Optimizer, resulting in optimized nightly room rates. 

Andy Archer, JDA’s group vice president, service industries, said, “JDA’s teaming agreement with QL2 enables our companies to address the next level in price optimization that factors real-time competitive pricing intelligence into the rate optimization process for more effective revenue generation. We see a valuable opportunity to drive higher client revenue by automating the synergy of these two powerful technologies. Carlson is the first company in its industry to leverage competitor intelligence as a true driver of pricing decisions – and that means better rate-setting decisions that will lead to increased revenues for operators.”

Jim Rozell, senior director of revenue optimization, Carlson, said, “When we began our revenue optimization program we reviewed the capabilities currently available and recognized a big opportunity in the way that the revenue management systems and processes handle competitor intelligence.  This critical information is generally used only to evaluate past rate-setting strategies or to provide an alternative to revenue management system recommendations. This may have been acceptable in the past when competitor rates were relatively opaque, but in today’s market it is not good enough. Carlson wanted a new revenue optimization process that leverages competitor data, which is why we engaged with JDA and QL2 to develop our SNAP project.”

Russ Aldrich, chief executive officer, QL2, said, “Our agreement with JDA will enable our customers to be even more successful. New technologies have made pricing more transparent than ever, and many companies now operate in an intensely competitive environment. Revenue management decisions can no longer be made in a competitive vacuum.” 

Aldrich noted that by placing current competitor data at the heart of a critical decision-making process like price optimization, operators will realize greater value from information that QL2 is already providing. 

Under terms of the teaming agreement, JDA and QL2 will work together to bring new pricing capabilities to their respective clients – many of which are already customers of both companies.

“Passenger rail is a natural extension for this new capability but we see enormous potential for this approach in other sectors that we serve, including the rental car, airline leisure travel and retail industries – all of which face intense competitive pressure,” said Archer.  Archer added that Carlson’s selection of JDA and QL2 and the increasing interest in price sensitive revenue management technology across many industries endorses the companies’ shared vision for new and improved pricing processes that enable customers to be more profitable.

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