Forestdale Hotels Installs RateTiger to Maintain Rate Parity and Reservations on Expedia

  • eRevMax
  • 08.05.09
Forestdale Hotels has installed RateTiger’s online channel management products across 13 of its 18 properties as part of its revenue strategy to maintain rate parity across the Internet.

The British hotel chain, whose properties are principally located in England, chose to install RTSuite to maximize and streamline online sales. Forestdale Hotels wanted to maximize occupancy and rates by introducing rate parity across all booking channels whilst reducing the impact it had on employee’s time.
 
“We needed to ensure rate parity across all our distribution channels and it needed to be accurate,” said Annie Jones, sales director. “Our hotels had been limited to selling across a small number of channels but by installing RTSuite, we have been able to substantially increase our exposure to more channels. The best way of doing this is through a channel management solution that ensures all rates and inventory allocations are accurate and updated in real-time. This provides consistency.”
 
“Besides being able to manage more sites, RTSuite has provided an immediate return on investment through an increase in RevPAR.  Right now, investing in a channel management tool means we have been able to maintain revenue management at hotel level rather than needing to recruit a full-time central e-commerce manager.”
 
RateTiger, by eRevMax Inc., has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. Operating in 60 countries and 415 cities across the world RateTiger has become the industrywide benchmark for managing online distribution. A Platinum European Seal of E-Excellence for the marketing of innovation award winner, the RateTiger product portfolio enables hoteliers to switch from a time-consuming and complicated multichannel process to a single point of entry to the market. 
 
RateTiger is headquartered in New Jersey, U.S., EMEA HQ in London, U.K., technical development center in India and six offices in mainland Europe. RateTiger employs more than 170 people across the globe. RateTiger is rapidly expanding across the European and American markets.



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