HSMAI and Dragon Trail Organize First Travel and Tourism Social Media Boot Camp in China

  • 08.10.09
Dragon Trail, in partnership with the Hospitality Sales and Marketing Association International (HSMAI) and ChinaTravelTrends.com, launched the first of its CHINAeCONNECT Seminar Series with the First China Online Travel and Social Media Boot Camp, focused to help international travel organizations grasp the opportunity to market to the China Travel Market, as well as Chinese travel organizations to compete in a global market place.

The Hospitality Sales and Marketing Association International (HSMAI) and Dragon Trail would like to invite hotels and hotel companies, tourist boards, airlines, cruise lines and other travel organizations to attend the first China Online Travel and Social Media Boot Camp to be held on Monday, August 17, 2009, from 2 to 5 p.m. at Hotel G Beijing with details at the below Web site:


The event (value RMB 3,500) is free of charge for invited travel companies, but only limited space is available due to the uniqueness of the venue.

The agenda for the event is as follows:

  1. Overview of Social Media and Global Online Trends
  2. China Outbound Tourism Overview and China Internet Landscape
  3. China Online Marketing and Social Media Case Studies - the Good, the Bad and the Ugly
  4. Influencer Marketing Case Studies - How have companies and tourist boards leveraged bloggers
  5. Leveraging Technology to Create Engagement and Conversion - making sense of all the tools
  6. The Steps to Develop and Execute a Social Media Strategy - it is not just about Facebook, Twitter, YouTube and Flickr
  7. Sneak Preview: First China Travel Trends Survey on how tourist boards and hotel companies market to China online
As a participants in the boot camp, attendees are invited to attend the cocktail reception following the afternoon's events.  The group will take the opportunity of the reception to ask Jens Thraenhart, a HSMAI Global board of directors member and new co-chair of the HSMAI China Chapter, to make an introduction to HSMAI (Hospitality Sales and Marketing Association International) and kick off the process of establishing a China (Beijing) Chapter for HSMAI.

The cocktail reception, sponsored by Hotel G Beijing, is free to all Boot Camp attendees, current HSMAI members, as well as sales and marketing executives that would like to get involved with the new HSMAI China (Beijing) Chapter.

Founded in 1927, with 7,000 members worldwide, HSMAI is one of the largest communities of sales and marketing executives in the travel, tourism and hospitality industry.

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