High-touch Electronic Distribution Service Introduced by SoftBrands

  • Infor
  • 11.10.06
SoftBrands, Inc.,  a global supplier of enterprise application software, announced the launch of Karyon, its new distribution service provider (DSP) solution.

Karyon provides independent hoteliers, groups and management companies with the tools and resources to succeed in the highly competitive distribution marketplace. As a service organization, Karyon employs a strategy of hands-on, “high-touch” assistance to its member properties. Strategic Distribution Advisors are specifically assigned to each hotel for the long-term, to help develop consistent, unique, individual rate and distribution strategies and to deploy the necessary tactics to achieve success.

Based in Orlando, Fla., Karyon delivers a unique solution for reservation management, representation services, Internet services, and electronic distribution for any size or scale of property. It provides seamless real-time connectivity to online sources of hotel reservations such as the global distribution systems and thousands of online travel sites.  Karyon gives hoteliers immediate electronic access to a single version of all rates and availability without the burden of room allotments and manual adjustments by individual segment or channel.

Powered by SoftBrands’ internet-native central reservations and web portal products, Karyon gives its members the ability to optimize revenue with complete control over their own inventory while at the same time, helping to reduce operating costs while increasing bookings. “This service provides SoftBrands with a significant point of differentiation in the hospitality market,” stated Steve VanTassel, SoftBrands Senior Vice President, Hospitality. “SoftBrands’ solutions already help our customers effectively manage both independent and centrally operated hotels as well as their restaurant, spa, marina and golf operations.   With the addition of Karyon, hotels can now also better use our solutions to profitably drive demand.  We are excited to offer this wide range of hospitality services all backed by a single, global 24x7 support organization. ” 

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