innRoad and InnLink CRS Join Forces to Centralize Global Distribution, Web Bookings and Hotel Operations

  • innRoad, Inc.
  • 08.13.09
innRoad, a leading software-as-a-service hotel management solution, and InnLink announced the introduction of an enhanced interface to provide their customers with access to the GDS—and allowing management of inventory and reservations from a single dashboard.

This seamless GDS and OTA connectivity makes innRoad a fully integrated, Web-based property management, global distribution, central reservations and marketing solution, bringing new levels of ease and affordability to bear for independent hotel owners. innRoad’s innovative platform, in combination with the InnLink CRS/PMS interface, automates reservation, rate update and availability exchange between the two systems, enabling properties to sell all their inventory without fear of overbooking.

Since the introduction of the InnLink interface in July 2009, innRoad has been selected by more than 20 customers who realize the value of this new offering in increasing occupancy—and profits.

innRoad CEO Murat Ozsu said, “innRoad is all about saving independent hoteliers time and money, and increasing bookings. So when you consider the cost-effectiveness of InnLink’s GDS connectivity solution, and focus on service, they were the obvious choice in partners. Their interface streamlines operations, provides real-time availability sharing and allows our joint customers to sell more rooms through more channels.”

Added Per Wendin, InnLink CEO, “The CRS/PMS interface is a key component of hotel efficiency. We are pleased to be able to provide significant benefits to both innRoad and InnLink customers through this agreement.”

Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: electronic connectivity for GDS and OTA reservations; iLINK: an integrated private label booking engine; gLINK: group reservation services; ONtarget Revenue Consulting: revenue management consulting and marketing programs and RESmatrix: customer tools for data, rate and inventory management. InnLink maximizes channel-managed, reservation revenue streams for over 3,000 hotels, resorts, inns, bed and breakfasts, condominiums and extended-stay properties.

innRoad is one of the first technology companies to address the needs of independent hoteliers for an efficient, affordable solution that seamlessly integrates bookings, global distribution, property management and marketing all on a single, easy-to-use platform. Building on software-as-a-service (SaaS) delivery, low-cost subscription pricing and knowledgeable customer support, the company is revolutionizing the way hotel owner and operators manage their properties over the Internet —and helping them increase profits.




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