Key West Inns, Inc. and InnLink Central Reservation Services announced that they have extended their reservation services agreement for all Key West Inn locations.
Key West Inns, Inc., has successfully increased its business during the tough economic conditions in 2009.
Reservations are up 21 percent, room nights up 11 percent and revenue up 7 percent. ADR has softened slightly across the first 7 months of 2009 due to increased participation in OTA Merchant programs. GDS and online travel agent business has shifted to more profitable channels, increasing reservations through the company's InnLink Booking Engine and InnLink Voice Services by approximately 40 percent.
“Having a complete set of services with InnLink has allowed us to be responsive to customers needs in this tight economy. As customers wanted more direct information about Key West locations, we have been able to address their requirements online and in the Voice Reservation Service,” said Neal Jackson, president, Key West Inns, Inc. “Partners that provide that kind of customer responsiveness are invaluable to us. Extending our relationship only makes good business sense.”
“Key West Inns, Inc. is InnLink’s longest-standing chain customer and one we really appreciate because they are progressively working with us to improve their business through the services we offer them,” said Laurie Bechler, vice president operations and revenue management, “The Key West Inns numbers really demonstrate what is possible when we work together.”
The new agreement covers eLINK, electronic distribution, iLINK, branded booking engine, gLINK, group reservation services and vLINK, voice reservations services. Key West Inns also participates in InnLink’s Franchise Forum, sharing success strategies.
Founded in 1991, InnLink specializes in the processing of reservations for hotels and hotel companies using vLINK: comprehensive private-label voice reservations; eLINK: electronic connectivity for GDS and OTA reservations; iLINK: an integrated private label booking engine; gLINK: group reservation services; ONtarget Revenue Consulting: revenue management consulting and marketing programs and RESmatrix: customer tools for data, rate and inventory management. InnLink maximizes channel-managed, reservation revenue streams for over 3,000 hotels, resorts, inns, bed and breakfasts, condominiums and extended-stay properties.