Utell® Hotels & Resorts Sees a Further 35 Percent Increase in Number of Hotels Accepted into Global Corporate Travel Programs

  • Utell®
  • 08.27.09
Utell® Hotels & Resorts, the representation unit of Pegasus Solutions and one of the world’s largest and most experienced sales, marketing and distribution services for hotels, has reported a 35 percent increase in the number of its hotels accepted year-to-date (YTD) into global corporate travel programs.

Targeting this corporate travel growth potential for its members, Utell will present its global portfolio of more than 11,000 independent and small group properties at NBTA, Aug. 23 to 26 in San Diego.

Other key Utell research and predictions for 2010 show that while corporations are decreasing total travel spend from 20 to 40 percent, hotels are continuing to renegotiate rates. However, in the buyer’s market, hotels are compelled to offer creative packages, freeze or reduce rates, or add benefits like breakfast and high-speed Internet access to be considered for 2010 rate negotiations. Furthermore, many one-year agreements are being renegotiated as two-year agreements.

Companies reevaluating and restricting travel are looking to consolidate budgets on a reduced number of hotels per region. This highlights the need for stronger business proposals from hotels to compete in the tighter market, according to Elaine Kennedy vice president of demand sales for Utell.

“The growth in Utell hotels accepted into global corporate travel programs is partially due to negotiations that include dedicated Utell account managers providing alternative suggestions to meet a program’s unique needs and requirements. For example, suggesting a three-star hotel with exceptional service to meet criteria previously befitting a four-star property, but more appropriate for a corporation’s restricted budget,” said Kennedy.

Increasing business travel demand for independent hotels and small chain properties also demonstrates a shift in the corporate space where flexibility, pricing and individualized experience are becoming paramount in the hotel selection process. Utell is ideally positioned to reap the benefits of this changing landscape with a comprehensive worldwide portfolio of hotels that include luxury, boutique, value, business and resort offerings ranging from three to five-star properties, and accommodating the full range of budget requirements.

“Our latest figures also evidence an increase in the number of preferred agreements with major corporations, travel management companies and consortia groups. These agreements ensure our member hotels will continue to receive the ongoing business generation opportunities they rely on us for from all potential channels,” added Kennedy.

Utell’s hotels will be showcased at NBTA booth No. 2609, with member hotels from the United States, Brazil, France and the United Kingdom on-site. Utell member Living Hotels will also be at the booth promoting its fully serviced member apartments available for extended stay to travel agencies and corporate buyers worldwide via the GDS and ADS.

Ric Leutwyler, president of Utell, will also attend the show and host a dinner event Monday night with key hotel accounts, travel management companies and consortia groups.

Utell® Hotels & Resorts is the representation business unit of Pegasus Solutions. This includes both the Utell and Unirez representation services which enable nearly 11,000 independent and small group hotels in over 130 countries to compete globally.

Established almost 80 years ago, Utell is one of the world’s largest and most experienced sales, marketing and distribution services for hotels. With a comprehensive international portfolio that encompasses luxury, boutique, value, business and resort properties, Utell caters for a variety of accommodation requirements for both business and leisure travelers.

Utell’s products and services are used by thousands of travel agencies worldwide in addition to major TMCs (travel management companies), corporations and consortia groups.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.