Classic British Hotels Implements RTSuite by RateTiger To Manage Online Sales

  • eRevMax
  • 09.01.09
Classic British has chosen RateTiger to help implement rate conformity across reservations systems.

A leading British hotel consortium for quality independent hotels has completed the implementation of its new revenue management strategy to ensure rates remain competitive and occupancy is maximized by efficiently managing online travel channels. Classic British, with a portfolio of three, four and five-star properties across England, Scotland and Wales, installed a tailored version of RTSuite in its properties to help hoteliers meet the group’s rate policy.
RTSuite enables revenue managers to shop competitor prices and update rate and room availability across multiple online travel portals and booking sites. Classic British was keen to provide the best value system to its members in order to enable their front office to implement their Rate Management strategy across multiple reservation systems accurately in minutes and help them achieve their targets.
“Our hoteliers are now forging ahead in the online space by implementing our revenue management strategy with RTSuite,” said Len Louis, chief executive. “To remain competitive we have to ensure our rates are accurate across all Web channels and inventory allocation is up-to-date. RTSuite allows our members to make simple price changes through one screen without having to face complex backend procedures of some OTAs. This means our updates are more frequent and our time-saving for front desk is phenomenal.”
By using RTSuite, Classic British expect to see both occupancy and revenue increase through online channels.
RateTiger, by eRevMax Inc., has been a leader in online distribution management tools since 2001 and continues to pioneer new technologies for the hospitality industry. Operating in 60 countries and 415 cities across the world RateTiger has become the industrywide benchmark for managing online distribution. A Platinum European Seal of E-Excellence for the marketing of innovation award winner, the RateTiger product portfolio enables hoteliers to switch from a time-consuming and complicated multichannel process to a single point of entry to the market. 
RateTiger is headquartered in New Jersey, U.S., EMEA HQ in London, U.K., technical development center in India and six offices in mainland Europe. RateTiger employs more than 170 people across the globe. RateTiger is rapidly expanding across the European and American markets.

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